Glossary
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Backlinks
Backlinks are hyperlinks from one website to another, acting as a signal of credibility and authority in search engine algorithms.
DoFollow links
A DoFollow link is a hyperlink that signals to search engines to transfer authority, helping the destination page improve its ranking potential.
Domain authority
Domain authority (DA) is a score (typically from 1–100) developed by SEO tools to predict how well a website will rank in search results. It’s based...
E-E-A-T
E-E-A-T is a framework introduced by Google to evaluate content quality and credibility.
Featured snippet
A featured snippet is a highlighted result displayed at the top of a search engine results page (SERP) that directly answers a query.
Focus keyword
A focus keyword is the primary search term a piece of content is optimised for. It signals to search engines the main topic of a page.
Internal linking
Internal linking connects related pages within a website, guiding both users and search engines through content hierarchies.
Long-tail keywords
Long-tail keywords are highly specific search phrases that reflect detailed or niche user intent. These keywords often indicate stronger purchase...
NoFollow links
A NoFollow link is a hyperlink tagged to prevent SEO authority from passing between sites. It drives referral traffic and brand visibility.
Page authority
Page authority is a score that predicts how likely an individual web page will rank on search engines. It relies on backlink quality and on-page...
Referring domain
A referring domain is an external website that links to your own, signalling authority and relevance to search engines.
Search engine optimisation (SEO)
Search engine optimisation (SEO) is the practice of increasing a website’s visibility and performance in search engine results.
Search engine results page (SERP)
A search engine results page (SERP) is the page displayed after a user performs a search query. It includes organic listings and paid ads.