Backlinks are hyperlinks from one website to another, acting as a signal of credibility and authority in search engine algorithms. In B2B marketing, they’re a cornerstone of SEO strategy, helping content rank higher on search engine results pages (SERPs) by demonstrating trust and relevance.
For marketers, backlink quality matters far more than quantity. Links from reputable, industry-relevant domains carry greater weight than generic or low-authority sources.
Backlink building often forms part of a wider content distribution strategy, supporting thought leadership and discoverability. It not only drives referral traffic but also strengthens brand equity through association with respected third-party sources.
