Connect with prospects

B2B lead generation services

Want to see a real impact from your marketing investment? Our B2B lead generation services use first-party intent data and AI-powered buyer intelligence to connect you with the prospects who are genuinely in-market for your solutions.

By focusing on real signals and the roles shaping each decision, we help you generate high-quality leads that support your wider lead generation strategy and build a healthier, more predictable sales pipeline.

A B2B lead generation agency built for modern buyers

Lead generation can be challenging when buyers research independently and move between multiple channels. Reaching the right people — and understanding who is genuinely in-market — is where many teams get stuck.

Intent data changes that. It gives you clear insight into which prospects are actively exploring your solution and ready for deeper engagement.

As a B2B lead generation agency, we focus on intent-led targeting backed by first-party data. Instead of engaging low-intent audiences, we prioritise the people who show real signals and are more likely to convert. With this level of clarity, you can focus your budget, tools and software where it matters most.

Working together

How do lead generation services work?

Lead generation plays a crucial role in every B2B marketing strategy, but building a steady flow of high-quality prospects can be difficult without the right tools, software or time.

Working with a specialist B2B lead generation agency gives you access to the expertise and resources needed to reach the right contacts more efficiently. It’s an efficient way to strengthen your sales pipeline without stretching your team or budget.

At Mixology Digital, we use your ideal customer profile (ICP) to guide our targeting and focus on prospects who show genuine interest, helping you concentrate on the opportunities most likely to move forward.

Step 1

Define your campaign goals and confirm your ideal customer profile (ICP)

Step 2

Work with your Account Manager to set targeting and qualification parameters

Step 3

Your Campaign Manager activates the campaign using your chosen assets

Step 4

Prospects matching your ICP and intent signals are engaged

Step 5

All responses go through multi-stage validation and quality checks

Step 6

Verified leads are delivered to you for follow-up and nurture

Generate demand with intent-led targeting

Reach the right contacts by using first-party insights and real buyer signals to guide who we engage.

Bring high-quality leads into your pipeline

With clear qualification criteria, you receive leads that show genuine interest.

Strengthen your lead generation funnel

Use buyer signals to support stronger follow-up and faster movement through your sales pipeline.

Struggling to generate a consistent pipeline for your sales team?

Working with a professional lead generation services provider can give you a significant advantage.

With dedicated expertise, you can build a steady flow of potential customers into your sales pipeline and use advanced tools and analytics to target the right prospects more effectively. This gives your sales team clearer conversations to step into with prospects who already understand the problem and are signalling interest.

Trying to connect with your target audience?

Use our buyer-insight expertise to reach the audiences most likely to engage

Our insight into buyer behaviour and research patterns allows us to craft tailored strategies that resonate with your ideal customers. By leveraging data-driven insights and advanced targeting techniques, we make sure your message reaches the decision makers who matter most.

Weighed down by low conversion rates?

Our intent-first approach to lead generation is designed to help you see the results you’ve been striving for.

We use data to focus on prospects who demonstrate genuine interest, significantly enhancing the quality of your leads. This approach improves conversion by focusing effort on buyers already demonstrating intent and ensures your marketing efforts are aligned with the needs and priorities of your target audience.

Failing to see ROI from your marketing campaigns?

Focusing effort where buyers are already active tends to have the biggest impact on performance.

We can help you refine your messaging and channels to maximise impact, turning potential leads into loyal customers. With our support, you can turn underperforming campaigns into meaningful contributors to revenue, ensuring that every pound spent on marketing works harder for your ROI and business growth.

Short on resources for lead generation?

Working with a lead generation provider is a cost-effective way to support your marketing.

Rather than onboarding new team members or investing in new software or CRM tools, you can tap into the expertise and infrastructure of a team with experience executing intent-driven campaigns at scale. This helps you optimise your lead generation efforts and drive better results without overburdening your existing team.

Suffering from long sales cycles?

Some prospects simply won’t be ready to move. An intent-first approach makes it easier to focus on buyers who are showing genuine interest.

This strategy shortens the sales cycle and increases your chances of closing deals with customers who are truly engaged and ready to commit.

Want high-quality leads for your business?

Start engaging prospects who genuinely align with your ICP and buying criteria.

Our lead generation services are designed to identify and engage these high-potential customers, using data-driven insights and tailored strategies to capture (and hold) their attention and improve lead quality.

Demand growth

Achieve more with intent-led lead generation

Whether you’re looking to improve lead quality or build a more reliable sales pipeline, our intent-led lead generation services can help. Talk to our team to see what’s possible.

"Thanks so much! I appreciate you and your team. Everything has been running so smoothly. The client is very happy and has requested you as a top vendor for Q4."

Associate Team Director - Media Direct

ROI DNA

"We have been working with Mixology Digital for a few years now and they consistently deliver on our requirements. They are an incredibly reliable partner who listen to our needs and offer great responsiveness. They have a strong data led approach which not only helps with the quality of the leads but also drives the overall success of our campaigns. I would strongly recommend them as a partner!"

Head of Media Growth, EMEA

The Marketing Practice

"I have personally been working with Mixology Digital for a couple of years, and everyone I have interacted with, from both sales and operations side, has been a pleasure to work with. In terms of lead delivery, they are an incredibly reliable partner, and always deliver campaigns in a timely and efficient manner. The email response times are prompt, with quick turnarounds on every aspect of the campaign from start to finish. I would highly recommend working with them if you want a valuable partner"

Media Account Manager

Transmission

"Our content syndication partner exceeded our expectations with their exceptional accommodation and professionalism. Their operations team flawlessly launched our campaigns, while their account management team proactively enhanced lead quality by tweaking lead criteria. Will definitely continue to work with Mixology Digital."

Director, Digital Marketing

Orbcomm

"At Soracom, we have been highly impressed with Mixology Digital. Not only are their leads very accurate in terms of job titles and types of professionals they share with us, their flexibility and customer service to accommodate our requests or updates is hugely helpful. They have saved our SDRs hours of valuable time and are just a great company to work with."

Digital Marketing Manager

Soracom

"Mixology Digital are an incredibly trustworthy and high quality lead gen provider. They go above and beyond to provide data for us at Alert Logic, in a timely and accurate manner. Their intent data is not only accurate but has helped contribute to measurable opportunities and pipeline for our sales team."

Alert Logic

"Since I started working in the industry a few years ago, I’ve been working with Mixology Digital across multiple clients and campaigns. From both a sales rep and an operations point of view, they have all been a pleasure to work with. Always a seamless process when briefing, in the set-up phase and then into the reporting of campaigns. I always love working with the team at Intentify Demand as I know I can rely on both their lead quality and their timely response to emails/reporting/campaign management. I would highly recommend them as a media partner to work with in all aspects of the campaign process."

Senior Account Executive

Transmission

From start to finish

A strategic and people-driven lead generation agency

Lead generation is one of our core strengths. At Mixology Digital, we act as a strategic partner for our clients, offering insights and analytics that support clearer decision-making across your marketing.

Our in-house teams have years of experience, shaping both our approach and the level of support we provide.

We take a long-term view of every partnership, supporting you beyond lead delivery to help you navigate what comes next.

Driving real results

Not your normal lead generation service

At the heart of our lead generation and intent capabilities is Pelago, our AI Buyer Intelligence platform that turns first-party data into actionable insight for your campaigns.

Pelago uncovers both current and predictive intent signals with speed and precision, giving us the insight to stay ahead of the curve and take a real-time approach to your lead generation campaigns.

From keyword patterns and intent signals to audience insights, Pelago helps us design and deliver campaigns that maximise the value of your lead generation investment.

What is B2B lead generation?

B2B lead generation is the process of identifying, attracting and generating potential customers for your business.

Unlike business-to-consumer (B2C) marketing, where decisions are made by individuals, B2B lead generation is a longer and more complex process that can involve multiple stakeholders - often referred to as the decision-making unit (DMU).

Lead generation can be achieved through a variety of marketing tactics, including:

Content marketing and SEO
Email marketing
Social media
PPC advertising
Events
Networking
Telemarketing

The primary goal of lead generation is to establish a list of qualified leads that sales teams can then nurture and convert into customers.

What is a B2B lead generation agency?

A B2B lead generation agency is a service provider that specialises in helping businesses identify and attract potential clients. Agencies like Mixology Digital have experience in producing lead generation campaigns that capture interest, nurture prospects and produce high-quality, qualified leads.

What is intent data and how does it affect lead generation?

Intent is a signal that means someone intends to perform an action, like making a purchase. In B2B marketing, intent data is left behind by users in the form of digital signals, like interacting with a brand on social media, filling out a form or attending a webinar.

In marketing, intent data can be used by marketers to modify their messaging and tailor their interactions, according to how much intent a particular user is displaying.

There are various different types of intent, which can each indicate different things about where a customer is in the buying journey. These include:

Search intent
Engagement intent
Research intent
Hiring intent
Technographic intent
Company intent

Understanding what intent a potential lead is displaying can also help sales teams prioritise their outreach and activities by focusing on the prospects with the highest levels of intent.

What does Mixology Digital’s lead generation service include?

Support

Once you book a campaign with us, you'll be assigned a dedicated Campaign Manager, who will be your direct contact and can support you with any lead-related concerns.

Reporting

Your first lead generation report will be delivered 7-10 days from the beginning of your campaign. Updates are provided on a weekly basis, giving us time to verify each prospect and ensure accuracy.

We provide a comprehensive range of details on prospects in our lead reports, including:

Company name
Company size
Company address
Industry
Email address
Phone number
Job titles

We also include information about their interaction with your content, including:

Name of the content they accessed
Date of access
Opt-in confirmation
Intent data insights

As part of our intent-driven services, we offer the following insights alongside our lead reporting:

Industry-relevant insights such as trends, pain points and content preferences
Keyword expansion into the relevant terms your audience is targeting
Content analysis into the performance of your assets
Target account list (TAL) curation and prioritisation
Intent scoring and messaging recommendations

Post-campaign analysis

Once the final leads are delivered for your campaign, we provide a detailed summary full of highlights, performance metrics and key insights. You'll be able to review these results with your Account Manager, who can address any questions and offer strategic recommendations.

Why should I use Mixology Digital for my B2B lead generation?

At Mixology Digital, our strength lies in how we use intent data. With our AI Buyer Intelligence, we can deliver intent-first data with a 95% degree of accuracy, giving you confidence in the quality and intent of your leads. No longer will you have to filter through prospects that simply aren't engaged or aligned with your target audience.

What's more, we continue to support you after the final leads are delivered. We'll be there post-campaign to help you get the most from your investment and provide the invaluable insights from your campaign that can help you repeat your success going forward.

Who uses Mixology Digital’s lead generation services?

We have completed over 600 campaigns for our clients, who span multiple industries and company sizes. No matter their business area or focus, we take the time to establish connections and relationships with our clients.

This helps us understand their specific needs and challenges, as well as the intricacies of their niche and the audiences they're targeting.

We take the time to understand the people behind each business and the challenges they’re navigating. That's why 100% of our customers would recommend us.

Will Mixology Digital offer ongoing support to my business?

Throughout the campaign, your dedicated Campaign Manager will be on hand to answer any queries and continuously update you on our progress, ensuring you have access to continuous support.

We also provide post-campaign reports, summarising the success of the campaign and offering valuable insights that can fuel further lead generation efforts.

You'll also be able to book a session with your dedicated Account Manager to analyse these results and provide strategic recommendations for how to move forward.

No matter what it is you decide to focus on, we'll work closely with you to help you make the most of your lead generation activity.