Reach the right audience

B2B content syndication services

Deliver results and engage prospects with content that actually moves the needle.

With Mixology Digital’s B2B content syndication services, powered by Pelago and intent-first targeting, you can connect with audiences that are genuinely in-market for your solutions and improve your wider content marketing strategy.

Get seen by the right people

The power of B2B content syndication

With so much content competing for attention, it’s becoming harder (and more resource-intensive) for digital marketers in B2B marketing to stand out. That’s why content syndication remains one of the most effective ways to generate leads, and why so many brands rely on professional B2B content syndication services to do it at scale..

At Mixology Digital, we don’t just distribute your content; we make sure it gets in front of the right people at the right time. By combining our intent-led targeting with first-party data and proven content distribtuion strategies, we help you amplify visibility, capture genuine demand, and turn engagement into measurable results.

Whether you want to boost pipeline, increase brand authority, or drive more meaningful conversations, content syndication is a proven tactic that can extend the impact of your content and accelerate marketing performance.

Working together

How do content syndication services work?

Content syndication is the distribution of your assets via a trusted partner. At Mixology Digital, we go further. Using Pelago, our AI-driven engine, we identify in-market buyers and match your content with their active interests.

We build campaigns around your ideal customer profile (ICP), ensuring your content is delivered to the right stakeholders at the right moment. Every lead goes through a multi-stage quality check, so what reaches you is accurate, compliant, and ready for nurture, supporting your sales funnel and customer acquisition goals. This content syndication process ensures accuracy, compliance, and quality every step of the way.

Step 1

Define your campaign goals and select your content assets

Step 2

Collaborate with your Account Manager to set parameters

Step 3

Assets are activated by your Campaign Manager

Step 4

Distribution to prospects aligned with your ICP and intent signals

Step 5

Responses are validated and quality assured

Step 6

Leads are delivered to you for follow-up and nurture

Scale reach with precision targeting

Distribute your content across targeted networks powered by intent data.

Drive qualified leads into your funnel

With lead qualification filters, you’re not just getting leads, you’re getting the right ones.

Support full-funnel nurture

Use content engagement data to trigger personalised workflows for better lead nurture.

Want to expand your reach?

Our database of 43M+ contacts gives you access to a high-quality, intent-led audience that’s continuously evolving, segmented by customer profiles and target markets. With such scale, you can break into new markets and industries without diluting quality.

Our reach is global, so whether you’re targeting decision-makers in the US, Europe, or Asia, we can get your content in front of them. By combining scale with intent signals, you’re not just casting a wider net, you’re connecting with those who are actually in-market.

Struggling to reach the right audience?

Our segmentation capabilities combine firmographics, demographics, and live intent data, so your content reaches prospects who are most likely to engage and convert.

We layer buying-group signals, tech usage, and real-time research activity, because titles alone don’t reveal intent. This level of detail ensures your message is seen by the stakeholders who matter most, creating better customer journeys and improving the overall customer experience.

Trying to stand out in a crowded market?

We ensure your content lands with decision-makers actively researching solutions like yours. By focusing on relevant channels and trusted publications, we reduce wasted spend and maximise brand visibility. Our campaigns are optimised to highlight your unique value, positioning your content alongside credible resources and ensuring it captures attention at critical stages of the buying journey.

Lacking the resources to produce new content?

Extend the shelf life of your best assets by sharing them with new, engaged audiences. A whitepaper, case study, or infographic doesn’t have to be a one-off; we help you distribute it strategically through content syndication programs across regions and industries, boosting ROI from existing content. This means you can maintain thought leadership visibility without constantly producing new material, freeing up your team’s resources.

Looking to build brand authority?

By regularly syndicating valuable content, you demonstrate expertise, share thought leadership, and strengthen your reputation across the buyer journey. Our approach builds recognition over time, ensuring your company is remembered when prospects are ready to buy. The consistency of presence reinforces trust, making you a familiar and credible partner in your category.

Want greater ROI from your content marketing?

Content syndication is cost-efficient and outcome-focused. Combined with our first-party intent data, it delivers leads you can trust, giving you confidence in both quality and conversion potential supported by a transparent content syndication process. We provide transparent reporting on performance, lead quality, and conversion metrics, so you can directly connect syndication activity with pipeline growth, MQLs and measurable revenue impact.

Want to kick-start your account-based marketing strategy?

Pelago allows us to align syndication with ABM strategies, pinpointing high-value accounts and tailoring outreach to accelerate engagement. By layering intent data on top of ABM lists, we ensure your content is placed in front of decision-makers at priority accounts at exactly the right time. This precision targeting aligns with your content syndication strategy and strengthens account relationships.

Demand growth

Achieve more with content syndication

Whatever your goals, Mixology Digital helps you achieve them. Talk to our team to see how content syndication can support your marketing objectives.

"Thanks so much! I appreciate you and your team. Everything has been running so smoothly. The client is very happy and has requested you as a top vendor for Q4."

Associate Team Director - Media Direct

ROI DNA

"We have been working with Mixology Digital for a few years now and they consistently deliver on our requirements. They are an incredibly reliable partner who listen to our needs and offer great responsiveness. They have a strong data led approach which not only helps with the quality of the leads but also drives the overall success of our campaigns. I would strongly recommend them as a partner!"

Head of Media Growth, EMEA

The Marketing Practice

"I have personally been working with Mixology Digital for a couple of years, and everyone I have interacted with, from both sales and operations side, has been a pleasure to work with. In terms of lead delivery, they are an incredibly reliable partner, and always deliver campaigns in a timely and efficient manner. The email response times are prompt, with quick turnarounds on every aspect of the campaign from start to finish. I would highly recommend working with them if you want a valuable partner"

Media Account Manager

Transmission

"Our content syndication partner exceeded our expectations with their exceptional accommodation and professionalism. Their operations team flawlessly launched our campaigns, while their account management team proactively enhanced lead quality by tweaking lead criteria. Will definitely continue to work with Mixology Digital."

Director, Digital Marketing

Orbcomm

"At Soracom, we have been highly impressed with Mixology Digital. Not only are their leads very accurate in terms of job titles and types of professionals they share with us, their flexibility and customer service to accommodate our requests or updates is hugely helpful. They have saved our SDRs hours of valuable time and are just a great company to work with."

Digital Marketing Manager

Soracom

"Mixology Digital are an incredibly trustworthy and high quality lead gen provider. They go above and beyond to provide data for us at Alert Logic, in a timely and accurate manner. Their intent data is not only accurate but has helped contribute to measurable opportunities and pipeline for our sales team."

Alert Logic

"Since I started working in the industry a few years ago, I’ve been working with Mixology Digital across multiple clients and campaigns. From both a sales rep and an operations point of view, they have all been a pleasure to work with. Always a seamless process when briefing, in the set-up phase and then into the reporting of campaigns. I always love working with the team at Intentify Demand as I know I can rely on both their lead quality and their timely response to emails/reporting/campaign management. I would highly recommend them as a media partner to work with in all aspects of the campaign process."

Senior Account Executive

Transmission

From start to finish

A people-focused approach to marketing

At Mixology Digital, we mix technology with human connection. Every campaign starts with people (not just data points) so we work closely with you to understand your goals, challenges, and priorities. By focusing on people-first strategies, we create campaigns that deliver meaningful impact.

We stay with you after lead delivery to optimise outcomes. Your Account Manager and Campaign Manager will partner with you from planning to post-campaign, ensuring you have the insights, transparency, and confidence you need for marketing communications, marketing automation, and long-term success.

Driving real results

Not your normal content syndication service

What makes us different? Precision, trust, and people.

We combine intent-first targeting with 95% data accuracy from our own first-party network. This means your campaigns reach prospects that truly match your ICP, with confidence in the quality of every lead.

And unlike many vendors, we’re transparent at every step, reporting on performance, quality checks, and intent signals so you can see the value clearly.

So clients lean on us not just for campaigns, but as their long-term strategic syndication partner

What is B2B content syndication?

Content syndication is the practice of distributing your content across trusted external platforms to expand reach and generate leads for your wider B2B marketing strategy.

At Mixology Digital, we combine this approach with intent data and AI-driven targeting to ensure it produces measurable outcomes. By aligning distribution with real buyer signals, we ensure your content works harder for you and contributes directly to pipeline growth.

What are B2B content syndication services?

B2B content syndication services are designed to take your existing assets, such as whitepapers, case studies, infographics, or reports, and promote them through external websites, communities, and networks. The goal is to extend your reach to audiences you wouldn’t ordinarily capture.

At Mixology Digital, we go beyond reach, layering in intent-first targeting, predictive analytics from Pelago, and multiple validation stages. This ensures your assets are not just seen but seen by those who are actively in-market and aligned with your ideal customer profile.

How can Mixology's content syndication services help me reach new audiences?

Our expansive first-party database, enriched with behavioural insights, gives us access to millions of subscribers across industries and regions.

With Pelago’s predictive analytics, we don’t simply widen the net; we refine it, so the audience matches your ICP and shows clear buying signals. This means you’re not only increasing visibility but doing so with precision, reaching audiences you may never have considered but who are primed to engage.

This approach accelerates brand awareness, uncovers new opportunities, and builds early-stage relationships with potential buyers. It also integrates seamlessly your content strategy, improving ROI across the sales funnel.

How can a B2B content syndication agency help generate high-quality leads?

By working with a specialist B2B content syndication agency like Mixology Digital, you benefit from a system built around quality. Our process includes:

Access to our first-party network of 30M+ verified contacts, updated daily
Intent-first targeting to identify in-market buyers, not casual browsers
Multi-stage validation processes to maintain 95%+ accuracy
Increased brand visibility across trusted and relevant channels
Integrated support for ABM strategies, ensuring account-level precision

Each lead is validated by both technology and people. This balance ensures you get contacts who are relevant, accurate, and ready for nurture, reducing wasted sales effort and increasing your customer acquisition potential.

How do you measure the success of your content syndication services?

Success isn’t one-size-fits-all; it depends on your goals. At Mixology Digital, we measure performance across several dimensions:

Lead quality and volume: Leads are intent-led, validated, and mapped to your ICP.
Engagement metrics: We track how prospects interact with your content, from content interactions such as downloads, shares, and follow-ups.
SEO value: Syndication can provide backlink opportunities, improving your search visibility.
Brand impact: We look at reach, recognition, and how syndication activity influences the speed and success of your pipeline.

By providing transparent post-campaign reporting, we give you the clarity to see where your budget is performing and where to adjust for even stronger results. This reporting also highlights how your content syndication strategy is driving both short-term engagement and long-term pipeline impact.

How do you ensure compliance and data security within content syndication?

Compliance and data security are at the heart of every campaign. We operate to ISO 27001 standards, with strict GDPR and CCPA adherence.

All data passes through secure, role-based access systems, with permissions tightly controlled. Our team is regularly trained on data protection best practices, and we ensure that every third-party partner also meets our compliance requirements. This protects your reputation and ensures your campaigns meet the highest standards, with every stage of the content syndication process designed to keep data secure and compliant.

What should I look for in a content syndication agency?

Ideally, you'll want to partner with an agency or provider with experience in your industry or niche. A good provider will also be transparent in how they operate, and have multiple case studies from previous customers testifying to how their services helped them.

Before deciding to partner with a content syndication agency, be sure to ask these key questions:

What industry do you specialise in?
What targeting capabilities do you have?
How does your lead generation process work?
How do you support digital marketers in building effective content syndication strategies?
How do you report on campaign progress and performance?
Do you have case studies of previous clients?
How do you communicate with your clients?