How it works | Mixology Digital

Access to our global first party ISO compliant database

Full visibility on account, buyer group and contact-level

Powerful AI predictive analytics and Buyer Intelligence

No need to extend your tech stack or upskill team

No more buyer behaviour blind spots and ambiguous targeting

No need to manage multiple intent sources and publishers

Step 1

1-1 strategy consultation

Together, we'll run through your brief and analyse your targeting criteria against your objectives. Taking time to understand your GTM set up will help us guide the best outcomes for driving ROI.

Step 2

First-party audience mapping

Once we feed your TAL or ICP criteria through our AI platform, we can match accounts and identify high opportunity lookalikes within our first-party database with 95%+ accuracy.

Step 3

Deep buyer intelligence

Once we've identified your market, we overlay intent to provide visibility at the account, buyer group, and individual contact levels.

Step 4

Predictive modelling

Our powerful predictive analytics organises your market into strategically aligned segments according to interests, buyer stage and 'likeness to convert'. These segments form priority tiers.

Step 5

Multichannel mix

Armed with clear target segments, we tailor our channel mix to strike a balance between buyer group coverage and specific contact level precision. This multichannel approach builds greater momentum and stronger conversions.

Step 6

Targeted content delivery

With real-time access to deep buyer intelligence, we can match content delivery to each channel tactic. This helps us reach the right buyer roles with the right content at scale.

HTML e-sends

Direct delivery to decision makers, aligned to their interests and stage. Use this highly visual format to intercept ICP-matched audiences and turn them into engaged traffic on your owned channels.

Programmatic ads

Reach your audience wherever they're browsing. Grow consensus among hidden influencers by being seen across 120,000 sites with display, video and native ads.

Content syndication

Distribute your assets to high-intent contacts across our first-party audience. We align each asset to buyer stage, persona, and surging topics for maximum relevance and engagement.

Telemarketing

Human-led outreach that supports content delivery, qualification, and deeper engagement, wherever it fits in your funnel from first touch to follow-up.

What types of leads can you deliver?

We tailor output to match your campaign goals and funnel needs. That could mean early-stage contacts showing topic interest, or high-fit individuals engaging with specific formats or themes. Every lead is matched to your ICP and segmented using our AI platform, Pelago, so you get contacts that are not only active, but relevant.

Our intent-first approach also means you’re not just getting names on a list. You’re getting signals that show why each contact matters, right now.

Can we define our own qualification criteria?

Yes. Lead qualification is never one-size-fits-all. We’ll work with you to define what ‘qualified’ means in your context. This can include job level, department, geography, industry, firmographic filters, technology stack, or even custom engagement criteria.

Your Campaign Manager will keep these requirements central to delivery from day one, ensuring every lead meets your standards and supports your GTM strategy.

How are leads validated?

All leads pass through a multi-stage validation process combining both automated and manual checks. This includes:

Verification of contact and company data
Cross-checks for accuracy and intent alignment
Consent validation, in line with GDPR and ISO 27001
Suppression list checks to avoid duplicates or exclusions

Because everything is managed in-house, we maintain full control over quality and compliance at every step.

Can you support different lead delivery formats?

Yes. We’ll deliver leads in a way that fits your internal workflow, whether that’s a single file, split by region, or aligned to individual campaign streams. Most clients receive leads in Excel format, but we can customise fields, structure, and tabs to reflect how your team needs to action them.

Need a specific CRM-ready format or naming convention? Just let us know and we’ll work around it.

What happens if a lead doesn’t meet our requirements?

If any lead falls outside your agreed qualification criteria, we’ll replace it, no debate, no delays. Our Campaign Managers actively maintain your suppression lists and keep qualification filters up to date throughout the campaign.

This ensures consistency from the first contact to the final report and gives you confidence in every lead you receive.

Do you support multi-touch or account-based campaigns?

Absolutely. Many of our campaigns are built to engage multiple buyer roles across a single account. Whether you’re nurturing over time or activating decision-makers in tandem, we structure delivery to reflect:

Buyer group engagement
Surging topics within an account
Touchpoint history and journey stage

This allows your sales and marketing teams to respond with greater relevance, depth, and context.

How fast will we get leads?

You’ll typically receive your first lead report within 7–10 days of campaign launch. From there, updates can be delivered weekly, bi-weekly, or on a rolling basis, depending on your preference.

We’ll agree on a cadence that works for your team and give you full visibility into delivery timelines and volume forecasts. And because we validate everything in-house, you won’t be chasing quality after the fact.

"Thanks so much! I appreciate you and your team. Everything has been running so smoothly. The client is very happy and has requested you as a top vendor for Q4."

Associate Team Director - Media Direct

ROI DNA

"We have been working with Mixology Digital for a few years now and they consistently deliver on our requirements. They are an incredibly reliable partner who listen to our needs and offer great responsiveness. They have a strong data led approach which not only helps with the quality of the leads but also drives the overall success of our campaigns. I would strongly recommend them as a partner!"

Head of Media Growth, EMEA

The Marketing Practice

"I have personally been working with Mixology Digital for a couple of years, and everyone I have interacted with, from both sales and operations side, has been a pleasure to work with. In terms of lead delivery, they are an incredibly reliable partner, and always deliver campaigns in a timely and efficient manner. The email response times are prompt, with quick turnarounds on every aspect of the campaign from start to finish. I would highly recommend working with them if you want a valuable partner"

Media Account Manager

Transmission

"Our content syndication partner exceeded our expectations with their exceptional accommodation and professionalism. Their operations team flawlessly launched our campaigns, while their account management team proactively enhanced lead quality by tweaking lead criteria. Will definitely continue to work with Mixology Digital."

Director, Digital Marketing

Orbcomm

"At Soracom, we have been highly impressed with Mixology Digital. Not only are their leads very accurate in terms of job titles and types of professionals they share with us, their flexibility and customer service to accommodate our requests or updates is hugely helpful. They have saved our SDRs hours of valuable time and are just a great company to work with."

Digital Marketing Manager

Soracom

"Mixology Digital are an incredibly trustworthy and high quality lead gen provider. They go above and beyond to provide data for us at Alert Logic, in a timely and accurate manner. Their intent data is not only accurate but has helped contribute to measurable opportunities and pipeline for our sales team."

Alert Logic

"Since I started working in the industry a few years ago, I’ve been working with Mixology Digital across multiple clients and campaigns. From both a sales rep and an operations point of view, they have all been a pleasure to work with. Always a seamless process when briefing, in the set-up phase and then into the reporting of campaigns. I always love working with the team at Intentify Demand as I know I can rely on both their lead quality and their timely response to emails/reporting/campaign management. I would highly recommend them as a media partner to work with in all aspects of the campaign process."

Senior Account Executive