A featured snippet is a highlighted result displayed at the top of a search engine results page (SERP) that directly answers a query. It’s often referred to as “position zero.” Optimising content for snippets involves structured formatting, concise answers, and the inclusion of clear subheadings or bullet points. Over time, featured snippets drive sustained organic traffic while reinforcing brand thought leadership.
For B2B marketers, earning a featured snippet enhances visibility, authority, and click-through rates, particularly for high-intent or question-based searches. It positions a brand as a credible, go-to source of expertise.
