Blog
The top factors influencing B2B purchase decisions [based on research]
Unlock the key factors driving B2B purchase decisions, from price to post-purchase support, in our latest...
From cold outreach to closed deal: How buyers engage with vendors [based on research]
Discover how B2B buyers engage with vendors—align your marketing and sales strategies to match their preferences and...
66 must-know stats about B2B buying in 2025
Discover 66 crucial statistics shaping B2B buying in 2025 to refine your marketing strategies and gain a competitive...
What we learned from this year’s B2B Buying research
Unlock insights from our 2025 B2B Buyer Report to refine your marketing strategy, boost engagement, and personalise...
Are my leads sales-ready? How to separate the curious from the committed [infographic]
Learn how to spot sales-ready leads and qualify them with confidence. Discover a dynamic approach for effective lead...
It’s a slam dunk! How to build a TAL that scores big in demand gen
Learn how to create a target account list that drives demand generation with focused strategies and actionable insights.
When your leads go quiet: How to re-engage and spark action
Unlock strategies on how to re-engage leads with actionable insights that drive conversions and revive interest in your...
Humanisation in B2B marketing: The next step beyond personalisation
Discover how humanisation in B2B marketing goes beyond personalisation to foster genuine connections and drive success.
What we learned at B2BMX 2025: Insights from the Sales Floor
Discover key insights and trends from B2BMX 2025, including AI-driven personalization, lead quality, and the growing...
Breaking up is hard: When (and how) to switch demand gen vendors for better results
Knowing how and when to switch demand generation vendors can help overcome challenges and improve results.
Demand generation channel priorities in 2025: Where should your budget go?
Get to know audience and preferences to prioritise the best demand generation channels effectively for maximum impact,...
How to improve your lead conversion rate (P.S. it's easier than you think)
By focusing on understanding your audience, you can improve lead conversion rate by aligning your marketing, adapting,...
How to get sales on board with your lead generation activity
For effective strategies and teamwork, getting sales on board with lead generation involves regular check-ins, updates,...
The easiest way to align sales and marketing (it's really not that hard)
You can align sales and marketing by collaborating, establish sales and marketing alignment through shared goals,...
Great content is made, but not by AI
The role of AI enhances the efficiency of marketing, yet balancing AI content with creativity ensures depth, empathy,...
Celebrating our people with the H2 Awards 2024
Announcing the winners of our H2 Awards and celebrating the amazing talent we have within the business.
What will demand generation look like in 2025? [+ Insights from our in-house experts]
Discover what demand generation will look like in 2025 with insights from our in-house experts. Explore trends,...
B2B Marketing Expo 2024: Key Takeaways from a Creative Content Director
Key insights from B2B Marketing Expo 2024: trends, insights, and creative approaches for marketers shared by our...
6 ways you can use AI and automation in your lead generation strategy
From high-quality content creation to lead prioritisation, AI and automation in lead generation streamlines key tasks...
How to calculate your lead conversion rate (+ our easy to use calculators)
Discover how to accurately calculate lead conversion rates to refine your approach and optimise marketing efforts.
8 content mistakes that are scaring away leads
From vague audience targeting to overpromotion, these common content mistakes significantly impact lead engagement,...