Blog

B2B Marketing Expo 2024: Key Takeaways from a Creative Content Director

Key insights from B2B Marketing Expo 2024: trends, insights, and creative approaches for marketers shared by our...

AI in lead generation

6 ways you can use AI and automation in your lead generation strategy

From high-quality content creation to lead prioritisation, AI and automation in lead generation streamlines key tasks...

How to calculate your lead conversion rate (+ our easy to use calculators)

Discover how to accurately calculate lead conversion rates to refine your approach and optimise marketing efforts.

8 content mistakes that are scaring away leads

From vague audience targeting to overpromotion, these common content mistakes significantly impact lead engagement,...

Colourful steps to using intent data

How to achieve your goals with intent data in 8 simple steps [infographic]

Unlock the power of intent data with 8 simple steps to drive smarter B2B marketing, increase conversions, and achieve...

Reaching B2B buyers is now harder than ever...so what's the solution?

Burnout and content saturation make it difficult to determine how to reach B2B buyers effectively to generate more...

The secret to successful lead generation? Connection is more powerful than brute force

Connecting with potential clients is crucial for successful lead generation, so make sure your messages are...

The top 8 channels you should be using for better demand generation

Harness the top channels for demand generation by using high-quality content that addresses audience pain points.

How our employees have enjoyed their birthday leave this year

One of our employee benefits is enjoying a day off on your birthday. Here's how Mixology Digital employees have spent...

Marketing burnout is the new threat killing your lead generation

With long hours and constant demands, marketing burnout in lead generation threatens to derail your efforts, impacting...

How the world of B2B demand generation has changed

Uncover how evolving buyer needs are reshaping B2B demand generation and explore the strategies to address these new...

Mixology Digital at their rebrand launch party

Celebrating the new us at our rebrand launch party

Celebrate with us at our rebrand launch party! We're marking the start of an exciting new chapter—same mission,...

The story of Mixology Digital: Vision, passion, and growth

Explore how Mixology Digital's strategic rebrand, driven by vision and passion, is propelling them to demand generation...

Frank Rukaj joins the Mixology Digital leadership team as VP of Global Sales

Mixology Digital welcomes Frank Rukaj to the leadership as their new VP of Global Sales.

Intentify Demand becomes Mixology Digital: Shaking up B2B Demand Generation

Intentify Demand is now Mixology Digital! Learn about our commitment to innovative, data-driven B2B demand generation,...

Celebrating our people with the H1 Awards 2024

Announcing the winners of our H1 Awards and celebrating the amazing talent we have within the business.

Inside scoop of ice cream on SQL Premium

SQL Premium spotlight: The inside scoop on our sales qualified leads

Take a look behind the scenes at how our SQL Premium service works. Delivering highly qualified, engaged leads to drive...

How Mixology Digital is supporting growing families and working parents

Discover how Mixology Digital supports growing families and working parents with their new and improved family leave...

Microphone ready to interview programmatic expert

Your exclusive programmatic ads Q&A with our in-house expert

Discover everything you need to know about programmatic ads in this exclusive Q&A session with our expert.

Mixology Digital is officially a Great Place to Work!

Mixology Digital has become Great Place to Work Certified, highlighting our commitment to a positive, inclusive, and...

Woman thinking about the questions she should ask a lead generation provider

10 questions you should always ask a lead generation provider

Uncover the 10 essential questions to ask any lead generation provider to ensure they deliver quality leads and boost...