Funnel-aligned campaigns

Multichannel awareness

Build influence earlier. Be the brand they remember.

The buyer journey starts long before prospects reach out. Our top‑of‑funnel (TOFU) programmes are optimised to shape perception sooner.

So when buyers enter the evaluation stage, you’re already on the shortlist.

Book a free consultation
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Why choose our TOFU programmes?

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Maximise market reach

Use our AI Buyer Intelligence to find high‑value account segments at the earliest stages.

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Drive qualified traffic

Intercept interest and move audiences to owned channels with content that answers their first questions.

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Generate MQL volume (the right way)

Capture early engagers without sacrificing quality, setting your nurture up for success.

How does our buyer intelligence improve campaign ROI?

Pelago, our AI Buyer Intelligence platform, analyses millions of signals to identify accounts in the interest stage. We then map those accounts to our first‑party database to create defined audience segments, ready for precise activation.

This intelligence guides how we tailor multichannel campaigns to hit your upper‑funnel goals in the most cost-effective ways:

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Heightened brand awareness

Cut through the noise by amplifying your USPs to the segments that value them most.

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Brand ubiquity

Maintain visibility through omnichannel placements so your value stays top‑of‑mind with influencers and decision‑makers.

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Stronger brand perception

Consistent, intent‑led messaging within your product category builds recall and clear differentiation.

Why do we use a multichannel approach to drive better results?

Grabbing attention isn't enough. As your buyers move across channels, we meet them with targeted, trackable campaigns that move awareness into interest.

CHANNEL TACTICS

Programmatic ads

Discover how to use account-level targeting to build an always-on layer of brand exposure.

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  • We prioritise account-based advertising (ABA) to your total addressable market, to maximise exposure across all influential stakeholders within and outside of your target accounts.

  • We use omnichannel placements to infiltrate your target buyer's network.

     

    Reinforcing your brand identity through display, CTV and native ads, we drive education around your value propositions.

    • Consistent brand visibility across your entire target market
    • Builds trust by appearing in reputable digital environments
    • Reaches beyond standard channel targeting to engage influencers within and outside of buyer groups

CHANNEL TACTICS

Content syndication

Generate first-party contacts for your nurture and remarketing programmes.

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  • With our buyer intelligence, we can profile intent on an individual persona level. We then build custom filters to send your most relevant assets to the right buyer roles within your target accounts. 

  • Through predictive analytics, we're able to match the right content to the right buyer roles within your target accounts. This level of accuracy optimises conversions, helping to build stronger engagements.

     
    • Deliver the right content to the right buyer roles to drive education around their pain points
    • Build trust as a thought leader in their  category of interest by delivering consistent, reliable information
    • Grow first-party contacts for remarketing and nurture programmes that keep your brand at the top of the vendor list 

CHANNEL TACTICS

Telemarketing

We validate interest,  surface objections and progress accounts with human-led conversations.

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  • We build dynamic follow-up lists that prioritise the most engaged contacts.

  • We leverage human-led outreach to enhance the effectiveness of our digital channel tactics.

     

    A powerful tool as a follow-up to content delivery, this channel provides the opportunity to gather deeper buyer insight on a 1-1 level that can be used to inform your GTM teams.

    • Intercept any misconceptions or objections early on
    • Gather valuable contact-level insight
    • Reach buyers at peak receptivity, before your competitors do

CHANNEL TACTICS

HTML e-sends

We use the visual impact of HTML with the scaled precision of email marketing to deliver memorable brand interactions.

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  • We can build custom audiences matched to your ICP or TAL, so you can target all buyer roles with one channel.

  • A highly visual CPM e-send that introduces your brand value to all roles within your target buyer groups. Focus on delivering strong branding and tone of voice (TOV) to enhance brand recall.

    • Introduce your brand to the whole buyer group
    • Tailor USPs to audiences to maximise relevancy
    • Build remarketing audiences for effective multitouch nurture

Tailored solutions

Design a multichannel campaign that aligns exactly to your sales and marketing efforts

Working with your specifications, we can ensure a high level of compatibility between the types of leads generated and your GTM team follow-up processes. 

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Single-touch MQLs

Feed your nurture programmes with highly qualified first-party leads, primed for progressing down your pipeline.

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Double-touch MQLs

Build stronger engagement by introducing an additional touchpoint. A well-timed follow-up asset can kick off your nurture process.

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Multi-touch MQLs

Syndicate content across multiple touchpoints to push brand awareness into strong brand familiarity. 

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Install-based leads

Want to improve market share through displacing competitors? Use our buyer intelligence to identify audiences and target them with tailored USPs.

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Highly-qualified leads

From standard BANT questions to custom profilers and qualifying questions, we can deliver leads against your unique criteria.

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CPM

We can target against your TAL, build audiences matched to your ICP criteria or increase scale through  intent matched  lookalikes.

the outcome

No more vague results.

See how we can orchestrate high-performing awareness campaigns on your behalf.

Book a free consultation
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Other solutions

Support where you need it most

Whether you’re plugging a hole in your current framework or need a full-funnel partner, we build every programme around your goals. See how we can tackle other stages of your funnel with multichannel programmes...

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Middle of the funnel

Engage the buying group with content they care about, at the exact time they care about it

Find out more
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Bottom of the funnel

Identify and activate ready-to-buy personas with tailored, multi-touch campaigns

Find out more

From our satisfied customers:

"Thanks so much! I appreciate you and your team. Everything has been running so smoothly. The client is very happy and has requested you as a top vendor for Q4." 
Associate Team Director - Media Direct
ROI DNA
"We have been working with Mixology Digital for a few years now and they consistently deliver on our requirements. They are an incredibly reliable partner who listen to our needs and offer great responsiveness. They have a strong data led approach which not only helps with the quality of the leads but also drives the overall success of our campaigns. I would strongly recommend them as a partner!"
Head of Media Growth, EMEA
The Marketing Practice
"I have personally been working with Mixology Digital for a couple of years, and everyone I have interacted with, from both sales and operations side, has been a pleasure to work with. In terms of lead delivery, they are an incredibly reliable partner, and always deliver campaigns in a timely and efficient manner. The email response times are prompt, with quick turnarounds on every aspect of the campaign from start to finish. I would highly recommend working with them if you want a valuable partner"
Media Account Manager
Transmission
"Our content syndication partner exceeded our expectations with their exceptional accommodation and professionalism. Their operations team flawlessly launched our campaigns, while their account management team proactively enhanced lead quality by tweaking lead criteria. Will definitely continue to work with Mixology Digital."
Director, Digital Marketing
Orbcomm
"At Soracom, we have been highly impressed with Mixology Digital. Not only are their leads very accurate in terms of job titles and types of professionals they share with us, their flexibility and customer service to accommodate our requests or updates is hugely helpful. They have saved our SDRs hours of valuable time and are just a great company to work with."
Digital Marketing Manager
Soracom
"Mixology Digital are an incredibly trustworthy and high quality lead gen provider. They go above and beyond to provide data for us at Alert Logic, in a timely and accurate manner. Their intent data is not only accurate but has helped contribute to measurable opportunities and pipeline for our sales team."
Alert Logic
"Since I started working in the industry a few years ago, I’ve been working with Mixology Digital across multiple clients and campaigns. From both a sales rep and an operations point of view, they have all been a pleasure to work with. Always a seamless process when briefing, in the set-up phase and then into the reporting of campaigns. I always love working with the team at Intentify Demand as I know I can rely on both their lead quality and their timely response to emails/reporting/campaign management. I would highly recommend them as a media partner to work with in all aspects of the campaign process." 
Senior Account Executive
Transmission
ROI DNA Testimonial
The Marketing Practice
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