Search engine optimisation (SEO) is the practice of increasing a website’s visibility and performance in search engine results through a balance of technical, on-page, and off-page strategies.
For B2B marketers, SEO is a long-term growth driver that builds authority, strengthens brand visibility, and attracts high-intent audiences actively researching solutions.
Effective SEO connects strategy, content, and performance by aligning keyword intent, user experience, and technical optimisation to ensure visibility translates into genuine, qualified engagement.
