Funnel-focused programmes

Multichannel sales accelerator

Accelerate deals. Strengthen trust. Win faster.

We know momentum is everything when deals are close to the finish line.

Our bottom-of-funnel (BOFU) programmes are designed to reduce friction, build buyer consensus, and drive conversions with high-intent accounts.

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Why choose our BOFU programmes?

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Hyper-focused on high value accounts

We only target accounts showing strong purchase intent. This means all leads generated are highly qualified and ready to hand over to your GTM teams.

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Clearly defined multichannel tactics

Each channel is evaluated against your objectives to ensure we tailor the right channel mix to boost sales velocity.

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Faster deal cycles

We provide a steady flow of highly receptive leads, supported by deep buyer intelligence, to help your team deliver personalised follow-up that converts.

How does our buyer intelligence improve ROI?

Our AI-driven platform, Pelago, analyses millions of intent signals across your market to detect high intent accounts.

We then match these accounts to our trusted first-party audience, building buyer intelligence at account, buyer group and individual contact level.

This ensures every campaign is:

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Built on accurate, real-time intent data

 

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Focuses efforts on BOFU-specific accounts only

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Tailored to your qualification criteria

How do we tailor multichannel tactics for better BOFU results?

We don’t repurpose TOFU or MOFU tactics. Every channel is used differently to match the urgency and intent of the decision stage.

This means executing multichannel campaigns, hyper-focused on accelerating deals - not just generating leads.

CHANNEL TACTICS

Programmatic ads

We surround your buyers with the right messaging to stay top of the vendor list.

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  • We prioritise account-based advertising (ABA) to high-intent segments to maximise exposure and strengthen brand recall.

     

    This includes retargeting surging accounts with proof points, social validation and solution messaging.

  • We ramp up frequency and use AI for optimal placements across your buyers digital ecosystem.

     

    Trust reinforcing creative such as social proof, ROI demonstrators and tailored messaging are leveraged to bolster credibility and win over key decision makers and influencers. 

    • Intensify momentum by achieving brand ubiquity
    • Reinforce trust & credibility through real life examples and tangible value
    • Build strong recall across the buyer group

CHANNEL TACTICS

Content syndication

We prioritise hyper segmentation to align the most relevant assets to buyer-specific challenges & information needs. 

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  • We use our buyer intelligence to identify key contacts within our first-party data displaying high purchase intent.

     

    Because we can profile intent on an individual contact level, we are able to segment our audience filters at a super granular level. This means greater precision, heightened relevancy and lasting impact.

  • We execute targeted content delivery to reduce buyer information gaps, accelerate consensus and sustain clear differentiation.

     

    By closely monitoring audience segments, we ensure your content strategy stays aligned with shifting information needs.

    • Deliver high-converting content experiences
    • Contact level insights inform content delivery across key touchpoints
    • Generate first-party leads tailored to your qualification criteria

CHANNEL TACTICS

Telemarketing

We conduct human-led conversations that confirm interest, uncover final objections and further qualify your leads.

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  • We build dynamic follow-up lists that prioritise the most high-value opportunities.

  • We use personalised outreach to intercept buyers when they are most receptive.

     

    Adding this touchpoint accelerates deal cycles by overcoming objections, gathering key buyer information and informing next steps.

    • Intercept any misconceptions or objections early on
    • Gather valuable contact-level insight
    • Reach buyers at peak receptivity, before your competitors do

CHANNEL TACTICS

HTML e-sends

We identify and deliver the right decision, aiding content to accelerate consensus across your buyer group.

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  • We combine the accuracy of our first-party database with HTML scale to drive momentum across your buyer group.

  • Our HTML formats are highly effective at increasing momentum through reinforcing USPs, driving social proof and demonstrating real-world value.

     

    This highly visual format is also effective in building brand recall among final decision makers with limited exposure to your brand.

    • Drives engagers to conversion critical assets 
    • Additional touchpoint for building brand recall
    • Use to broadcast USPs to key stakeholders that sit outside of traditional targeting parameters

Tailored solutions

Design a multichannel campaign that aligns exactly to your sales and marketing effort

Working with your specifications, we can ensure a high level of compatibility between the types of leads generated and your GTM team follow-up processes. 

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Single-touch MQLs

Intercept key decision makers and convert them into first-party contacts, ready to feed straight into your GTM teams.

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Double-touch MQLs

Build stronger engagement by introducing an additional touchpoint. A well-timed follow-up asset can keep momentum rolling.

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Multi-touch MQLs

Syndicate high-converting content across multiple touchpoints to keep a steady presence across your buyer group. 

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Install-based leads

Want to improve market share through displacing competitors? Use our buyer intelligence to identify high intent audiences and target them with tailored USPs.

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Highly-qualified leads

From standard BANT questions to custom profilers and qualifying questions, we can deliver leads against your unique criteria along with essential insights to fuel your follow up.

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CPM

We can target against your TAL, build custom audiences matched to your ICP criteria or increase scale through intent-matched lookalikes.

The outcome?

Our Multichannel Sales Accelerator programme delivers:

    •  High impact, high converting content experiences

    •  Shorter deal cycles and faster pipeline velocity

    •  Stronger buyer trust when it matters most

Learn how we can tailor a multichannel programme to your own spec.

Book a free consultation
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Other solutions

Support where you need it most

Whether you’re plugging a hole in your current framework or need a full-funnel partner, we build every programme around your goals. See how we can tackle other stages of your funnel with multichannel programmes...

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Top of the funnel

Tap into lookalike audiences and spark interest with intent-led outreach.

Find out more
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Middle of the funnel

Engage the buying group with content they care about, at the exact time they care about it

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From our satisfied customers:

"Thanks so much! I appreciate you and your team. Everything has been running so smoothly. The client is very happy and has requested you as a top vendor for Q4." 
Associate Team Director - Media Direct
ROI DNA
"We have been working with Mixology Digital for a few years now and they consistently deliver on our requirements. They are an incredibly reliable partner who listen to our needs and offer great responsiveness. They have a strong data led approach which not only helps with the quality of the leads but also drives the overall success of our campaigns. I would strongly recommend them as a partner!"
Head of Media Growth, EMEA
The Marketing Practice
"I have personally been working with Mixology Digital for a couple of years, and everyone I have interacted with, from both sales and operations side, has been a pleasure to work with. In terms of lead delivery, they are an incredibly reliable partner, and always deliver campaigns in a timely and efficient manner. The email response times are prompt, with quick turnarounds on every aspect of the campaign from start to finish. I would highly recommend working with them if you want a valuable partner"
Media Account Manager
Transmission
"Our content syndication partner exceeded our expectations with their exceptional accommodation and professionalism. Their operations team flawlessly launched our campaigns, while their account management team proactively enhanced lead quality by tweaking lead criteria. Will definitely continue to work with Mixology Digital."
Director, Digital Marketing
Orbcomm
"At Soracom, we have been highly impressed with Mixology Digital. Not only are their leads very accurate in terms of job titles and types of professionals they share with us, their flexibility and customer service to accommodate our requests or updates is hugely helpful. They have saved our SDRs hours of valuable time and are just a great company to work with."
Digital Marketing Manager
Soracom
"Mixology Digital are an incredibly trustworthy and high quality lead gen provider. They go above and beyond to provide data for us at Alert Logic, in a timely and accurate manner. Their intent data is not only accurate but has helped contribute to measurable opportunities and pipeline for our sales team."
Alert Logic
"Since I started working in the industry a few years ago, I’ve been working with Mixology Digital across multiple clients and campaigns. From both a sales rep and an operations point of view, they have all been a pleasure to work with. Always a seamless process when briefing, in the set-up phase and then into the reporting of campaigns. I always love working with the team at Intentify Demand as I know I can rely on both their lead quality and their timely response to emails/reporting/campaign management. I would highly recommend them as a media partner to work with in all aspects of the campaign process." 
Senior Account Executive
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ROI DNA Testimonial
The Marketing Practice
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