About us

Leaders in accessible buyer intelligence

We’re on a mission to make accurate, reliable buyer intelligence easier to use across demand generation initiatives. Because better conversations start with clearer context.

Explore how buyer intelligence shapes our campaigns, from targeting through to reporting and optimisation.

About us page

Our 3 pillars

From buyer insight to pipeline impact

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Campaign activation

We take buyer intelligence and apply it in-market. That means turning insight into coordinated, multichannel campaigns that reach the right audiences, at the right time, with the right message to drive measurable pipeline impact.

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Buyer intelligence

We build a clear, real-time understanding of how your buyers research, compare and make decisions. These insights inform who to target, how to engage them and where to focus investment.

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Human ingenuity

Buyer intelligence is only valuable if it's used well. Our team brings the strategy, creativity and hands-on expertise to interpret insight, shape campaigns and continuously optimize performance.

Our people

Meet the team

Smart demand generation needs smart people. Here are the humans behind the work.

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Sales
Marketing
Campaign Management
Finance
Industry Knowledge
Client Relationship Skills
Creativity

Sport: Cricket

Type of Dog: Black lab

Band/Artist: Coldplay

Food: Indian

Drink: G&T

Film: Gladiator

Series: The Office

Nandos Spice Level: Extra Hot

Chief Executive Officer

Will Smibert

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Sales
Marketing
Campaign Management
Finance
Industry Knowledge
Client Relationship Skills
Creativity

Sport: CrossFit

Type of Dog: Aussie Doodle

Band/Artist: Leon Bridges

Food: Anything and Everything

Drink: Fig Negroni

Film: Green Book

Series: Drive to Survive

Nandos Spice Level: Hot

VP of Revenue & Operations

El Bryant

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Sales
Marketing
Campaign Management
Finance
Industry Knowledge
Client Relationship Skills
Creativity

Sport: Football

Type of Dog: King Charles Cavalier

Band/Artist: Elvis Presley

Food: Thai

Drink: Gin and Tonic

Film: The Goonies

Series: Money Heist

Nandos Spice Level: Lemon & Herb

Director of Client Success

Katerina Charalambous

Sunita Kerai
Sales
Marketing
Campaign Management
Finance
Industry Knowledge
Client Relationship Skills
Creativity

Sport: Running

Type of Dog: Pomeranian

Band/Artist: Mariah Carey

Food: Thai

Drink: Gin and Tonic

Film: Pretty Woman

Series: Married at First Sight

Nandos Spice Level: Medium

Finance Director

Sunita Kerai

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Sales
Marketing
Campaign Management
Finance
Industry Knowledge
Client Relationship Skills
Creativity

Sport: Please no sports

Type of Dog: Dachshund

Band/Artist: Florida Georgia Line

Food: Pizza

Drink: Vodka Lemonade

Film: The Godfather

Series: Brooklyn Nine Nine

Nandos Spice Level: Lemon & Herb

Director of Brand & Content

Natasha Vickery-Orme

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Sales
Marketing
Campaign Management
Finance
Industry Knowledge
Client Relationship Skills
Creativity

Sport: Tennis

Type of Dog: Greyhound

Band/Artist: Sade

Food: Pickles

Drink: Negroni

Film: Forrest Gump

Series: Fleabag

Nandos Spice Level: Hot

Director of Growth & GTM

Bex Tebbutt

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Sales
Marketing
Campaign Management
Finance
Industry Knowledge
Client Relationship Skills
Creativity

Sport: Athletics

Type of Dog: Staffordshire Bull Terrier

Band/Artist: Joy Division

Food: Vietnamese

Drink: Water

Film: Fifth Element

Series: Task Master

Nandos Spice Level: Extra Hot

Head of Sales, EMEA & APAC

Siobhan Walters

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Sales
Marketing
Campaign Management
Finance
Industry Knowledge
Client Relationship Skills
Creativity

Sport: Baseball

Type of Dog: Labrador

Band/Artist: Watchhouse

Food: Chipotle

Drink: Lemon Seltzer

Film: Anything Tarantino

Series: The Office (US)

Nandos Spice Level: Hot

Senior Sales Director

Hunter Silva

Allie
Sales
Marketing
Campaign Management
Finance
Industry Knowledge
Client Relationship Skills
Creativity

Sport: Yoga

Type of Dog: Golden Retriever

Band/Artist: Motion City Soundtrack

Food: Sushi

Drink: Margarita

Film: Sixteen Candles

Series: Friends

Nandos Spice Level: Medium

Senior Account Director

Allie Haas

Caroline Leonard
Sales
Marketing
Campaign Management
Finance
Industry Knowledge
Client Relationship Skills
Creativity

Sport: F1 to watch, F45 to do

Type of Dog: Westie X Bichon Frise

Band/Artist: Harry Styles

Food: Ramen

Drink: Picante

Film: The Parent Trap

Series: Friends

Nandos Spice Level: Medium

Senior Client Success & Programmatic Manager

Caroline Leonard

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Sales
Marketing
Campaign Management
Finance
Industry Knowledge
Client Relationship Skills
Creativity

Sport: Football

Type of Dog: Bulldog

Band/Artist: Beyoncé

Food: BBQ burnt ends

Drink: Ranch water

Film: Airplane!

Series: Succession

Nandos Spice Level: Medium

Senior Client Success Manager

Gina Kirkwood

Daniel Donator
Sales
Marketing
Campaign Management
Finance
Industry Knowledge
Client Relationship Skills
Creativity

Sport: Baseball

Type of Dog: Labrador

Band/Artist: Drake

Food: Chicken Tikka Masala

Drink: Pinot Grigio

Film: Inception

Series: Daredevil

Nandos Spice Level: Mango & Lime

Client Success Manager

Daniel Donator

David Ost
Sales
Marketing
Campaign Management
Finance
Industry Knowledge
Client Relationship Skills
Creativity

Sport: American Football

Type of Dog: Yorkie

Band/Artist: The Beatles

Food: Japanese

Drink: Pina Colada

Film: Jerry McGuire

Series: Entourage

Nandos Spice Level: Medium

Account Director

David Ost

Lukas Salanci
Sales
Marketing
Campaign Management
Finance
Industry Knowledge
Client Relationship Skills
Creativity

Sport: Football (Soccer)

Type of Dog: Alsatian

Band/Artist: Linkin park

Food: Italian

Drink: Beer

Film: Anything from Quentin

Series: The Sopranos

Nandos Spice Level: Lemon & Herb

Senior Business Development Manager

Lukas Salanci

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Sales
Marketing
Campaign Management
Finance
Industry Knowledge
Client Relationship Skills
Creativity

Sport: Muay Thai

Type of Dog: Staffy

Band/Artist: Ed Sheeran

Food: Jollibee

Drink: Soju

Film: Batman Begins

Series: Community

Nandos Spice Level: Extra Hot

Account Manager

Jan Roxas

Build your career at Mixology Digital

If you care about doing demand gen properly, you’ll fit in here. We’re a team that values clarity, accountability, and work you can be proud of.

Contact us

Want to see what buyer intelligence looks like in action?

Tell us what you’re trying to achieve and we’ll show you how we build targeting, lead delivery, and reporting around clearer buyer context.

Get in touch
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