A search engine results page (SERP) is the page displayed after a user performs a search query. It includes organic listings, paid ads, and rich features such as featured snippets, videos, and FAQs.
For B2B marketers, understanding how SERPs are structured is key to improving visibility and engagement. Analysing which results appear, and why, helps refine content strategies to target high-value placements and increase click-through potential.
By tracking SERP position, click data, and result types over time, marketers can measure the real impact of their SEO efforts and adapt strategies to align with evolving search behaviour.
