Browse our B2B marketing downloads

The B2B buyer research report

We asked 511 B2B buyers to share their insights into the B2B buying process so we
could understand more about everything from vendor research and engagement, to what prevents them from buying.

Infographic: Are my leads sales-ready?

A practical guide to help B2B marketers identify which leads are ready for sales—and which still need nurturing.

Intent-based lead generation research report

We collected responses from over 400 B2B marketers who are using intent data in their strategies to find out how intent data is impacting B2B lead generation.

Infographic: A checklist for improving intent data ROI

If measuring the ROI of your intent data is an ongoing challenge for your team, you need to address this right away. This easy-to-use checklist should make this easier.

Better data, better leads: How to conquer data quality once and for all

Data quality is everything. But 60% of marketers don't trust the health of their marketing data. This ebook will show you how to fix this.

Infographic: How to achieve your goals with intent data in 8 simple steps

Our research found that 37% of B2B marketers can’t accurately measure the ROI of their intent data. So how do you actually use B2B buyer intent data to achieve your marketing goals?

How to use intent data to close more sales qualified leads

Creating your ideal customer profile [Workbook]

In this workbook, we'll take you through the step-by-step process of how to create an ideal customer profile.

Infographic: Your ultimate B2B campaign checklist

Whether you're launching a new campaign or optimising an existing one, these steps will guide you from strategy to execution—ensuring you capture, engage, and convert the right leads.

The marketer’s guide to choosing an effective data and AI platform

In this whitepaper, we break down everything you need to think about when choosing an effective data and AI platform.

Create a winning lead nurturing strategy in 5 steps

In this guide, we’ll show you how to create a winning lead nurturing strategy in five easy steps. 

The future of B2B lead generation: How to benefit from high intent data

In this guide, we explain what high intent data is and how it can boost your organic traffic, increase your conversions, and help you prioritise sales opportunities.