Resource library
Browse our B2B marketing downloads
Looking for the latest in thought leadership? Take a look at our collection of B2B resources below.
B2B buyer group intent report
Unlock key insights into buyer behaviour, pain points, and what drives conversion.
Buyer group campaign blueprint
Plan smarter campaigns with a proven framework that aligns content, channels, and conversion goals.
The future of B2B buying
Discover the key trends set to redefine B2B buying over the next year, backed by fresh data and real buyer insights.
Demand generation vendor comparison worksheet
Easily evaluate and compare demand gen vendors for smarter decision-making.
B2B buying persona profiles
Get to know your buyers—what drives them, what stalls them, and how to move them forward.
The buyer group analysis comparison chart
A deep dive into the decision-makers driving B2B purchases—and how to reach them.
Strategy cheatsheet: Buyer group accelerator
Fast-track your ABM success by identifying and engaging the full buying committee.
2025's The B2B buyer research report
Understand what today’s buyers really want—straight from the source.
Are my leads sales-ready?
A quick guide to identifying when leads are ready for handoff.
Intent-based lead generation research report
Fresh insights into how marketers are using intent data to fuel smarter pipelines.
Your ultimate B2B campaign checklist
Everything you need to launch smarter, faster, and with confidence—no missed steps.
Better data, better leads: How to conquer data quality once and for all
Discover how clean, reliable data can transform your lead gen outcomes.
A checklist for improving intent data ROI
Maximise every data point—your step-by-step guide to better returns.
Creating your ideal customer profile (ICP)
Sharpen your targeting by building personas that actually convert.
How to use intent data to close more sales qualified leads
Bridge the gap between marketing and revenue with data-backed precision.
How to achieve your goals with intent data in 8 simple steps
A step-by-step of how to turn raw intent signals into real results.
Create a winning lead nurturing strategy in 5 steps
A practical roadmap to turn early interest into lasting pipeline momentum.
The future of B2B lead generation: How to benefit from high intent data
Stay ahead of the curve with actionable insights on capturing demand, not just creating it.
The marketer’s guide to choosing an effective data and AI platform
Cut through the tech noise and find the right-fit solution to power your campaigns.
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