Pelago - Mixology Digital's AI-powered intent database

First party accuracy

Our first party data goes through a 3-month quarantine period to ensure its accurate and GDPR compliant. This provides Pelago with a strong data foundation.

Signal capture & enrichment

Pelago uses over 60 million links to enrich our first party database with behavioural intent from diverse sources across their digital environments.

Data mining

Our powerful machine learning and statistical analytics uncover hidden correlations within these large datasets to extract valuable insights into buyer behaviour.

Scoring & prioritisation

Built into Pelago, are sophisticated scoring models that determine 'high value accounts' based on criteria such as ICP fit, buyer stage and engagement history.

Data-driven segmentation

From just your ICP criteria, Pelago can identify high value opportunities on a market segment, account, buyer group or individual contact level.

Account prioritisation

Pelago's predictive analytics identify where accounts are in their buyer journey. This helps focus your GTM teams on the accounts most like to convert within a time window.

Stronger engagement

Our machine learning model analyses recurring buyer behaviours to surface the content most likely to influence their next step.

Pelago App

Chart your own oasis

Eager to set your sails flying and create your own slice of paradise? Our Pelago application allows you to search for your own target accounts and build a list of intent-only leads.

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Why waste time on accounts unlikely to convert?

With our AI Buyer Intelligence you can identify active prospects and intercept them with relevant content mapped to their specific buyer stage and intent topics.

It's easy when you have clear insight.

"Thanks so much! I appreciate you and your team. Everything has been running so smoothly. The client is very happy and has requested you as a top vendor for Q4."

Associate Team Director - Media Direct

ROI DNA

"We have been working with Mixology Digital for a few years now and they consistently deliver on our requirements. They are an incredibly reliable partner who listen to our needs and offer great responsiveness. They have a strong data led approach which not only helps with the quality of the leads but also drives the overall success of our campaigns. I would strongly recommend them as a partner!"

Head of Media Growth, EMEA

The Marketing Practice

"I have personally been working with Mixology Digital for a couple of years, and everyone I have interacted with, from both sales and operations side, has been a pleasure to work with. In terms of lead delivery, they are an incredibly reliable partner, and always deliver campaigns in a timely and efficient manner. The email response times are prompt, with quick turnarounds on every aspect of the campaign from start to finish. I would highly recommend working with them if you want a valuable partner"

Media Account Manager

Transmission

"Our content syndication partner exceeded our expectations with their exceptional accommodation and professionalism. Their operations team flawlessly launched our campaigns, while their account management team proactively enhanced lead quality by tweaking lead criteria. Will definitely continue to work with Mixology Digital."

Director, Digital Marketing

Orbcomm

"At Soracom, we have been highly impressed with Mixology Digital. Not only are their leads very accurate in terms of job titles and types of professionals they share with us, their flexibility and customer service to accommodate our requests or updates is hugely helpful. They have saved our SDRs hours of valuable time and are just a great company to work with."

Digital Marketing Manager

Soracom

"Mixology Digital are an incredibly trustworthy and high quality lead gen provider. They go above and beyond to provide data for us at Alert Logic, in a timely and accurate manner. Their intent data is not only accurate but has helped contribute to measurable opportunities and pipeline for our sales team."

Alert Logic

"Since I started working in the industry a few years ago, I’ve been working with Mixology Digital across multiple clients and campaigns. From both a sales rep and an operations point of view, they have all been a pleasure to work with. Always a seamless process when briefing, in the set-up phase and then into the reporting of campaigns. I always love working with the team at Intentify Demand as I know I can rely on both their lead quality and their timely response to emails/reporting/campaign management. I would highly recommend them as a media partner to work with in all aspects of the campaign process."

Senior Account Executive