Social selling is the practice of using social platforms to build relationships, share insight, and engage prospects in ways that support the buying journey. Rather than relying on cold outreach alone, it focuses on showing up consistently where buyers spend time, contributing value through relevant content, commentary, and conversation.
Effective social selling blends personal branding, thoughtful content sharing, and timely interaction with target accounts. Sellers use signals such as profile activity, content engagement, and topic interest to guide when and how they participate, creating a more human and context-aware approach to outreach.
When aligned to broader content strategy and buyer intent patterns, social selling becomes a powerful complement to traditional prospecting, helping teams warm accounts, accelerate trust, and influence pipeline more naturally.