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Request for proposal (RFP)

Category: Sales

A request for proposal (RFP) invites vendors to submit detailed proposals outlining solutions, timelines, and pricing. It’s often the first stage in a structured buying process used to assess potential suppliers. Responding to RFPs requires alignment between sales, operations, and legal to balance competitiveness with compliance. 

A strong RFP response demonstrates clear understanding of the buyer’s needs, showcases relevant experience, and builds confidence that the vendor can deliver reliable outcomes. Over time, well-executed RFP processes strengthen accountability on both sides and support long-term, mutually beneficial partnerships.

RFPs typically sit alongside requests for information (RFIs) and requests for quote (RFQs) as part of a structured procurement process.