Topic intent reflects a user’s underlying purpose when researching a particular theme or category. It goes beyond keyword analysis to understand what buyers are trying to achieve, whether they’re exploring a problem, comparing solutions, or preparing for purchase.
For B2B marketers, uncovering topic intent helps align content, messaging, and targeting to the buyer’s real needs. It ensures that each asset has a clear role in the journey and addresses the specific context behind their behaviour.
By mapping topic intent across the funnel, marketers can create cohesive content ecosystems that guide prospects step-by-step, building trust, improving engagement, and supporting more effective conversion pathways.
