An SLA breach occurs when the commitments outlined in a service level agreement aren’t met, such as missed response times, incomplete deliverables, or performance falling below agreed standards.
In B2B environments, an SLA breach can affect both internal workflows and vendor–client relationships. Delays or inaccuracies may slow down lead management, disrupt campaign performance, or reduce confidence in the partnership.
Tracking SLA breaches and their causes helps organisations maintain accountability and improve future performance. Clear communication, documented processes, and regular reviews reduce the likelihood of breaches and support stronger, more reliable collaboration.
