Glossary
Explore demand gen terms. Filter by A–Z, topic, or search.
Brand safety
Brand safety refers to the set of practices that ensure advertising and content placements do not appear alongside inappropriate or misaligned...
Data governance
Data governance refers to the frameworks, policies, and controls that ensure data is accurate and compliant across an organisation.
Data processing agreement (DPA)
A Data Processing Agreement (DPA) is a legally binding contract between a data controller and a processor.
List hygiene
List hygiene is the process of maintaining clean, accurate, and compliant contact databases. It includes removing duplicates and unsubscribed...
Master services agreement (MSA)
A master services agreement (MSA) is a legal contract that outlines the overarching terms and conditions governing a client–vendor relationship.
Quality assurance (QA) checklist
A quality assurance (QA) checklist is a structured process used to verify that campaign assets, data, and workflows meet required standards before...
SLA breach
An SLA breach occurs when the commitments outlined in an SLA aren’t met, such as incomplete deliverables or performance falling below agreed...