Data governance refers to the frameworks, policies, and controls that ensure data is accurate and compliant across an organisation. It underpins every modern B2B marketing operation, especially in an era of heightened privacy regulation.
Governance defines data ownership, access rights, and validation processes, establishing trust in shared dashboards and reports.
Without strong governance, marketing and sales risk acting on flawed insights. With it, they gain a unified, compliant foundation for decision-making and customer engagement.
