A drip campaign is a sequence of automated emails designed to nurture leads over time with relevant, timely content. Each message builds upon the last, guiding the recipient toward conversion.
In B2B marketing, drip campaigns support lead nurturing, onboarding, and customer retention workflows. They ensure consistent engagement without overwhelming recipients. When combined with behavioural triggers and segmentation, drip campaigns deliver the right message at the right moment, scaling personalisation across large audiences.
