Brand safety refers to the set of practices that ensure advertising and content placements do not appear alongside inappropriate, harmful, or misaligned material. It’s a critical component of digital advertising governance, especially in programmatic environments.
In B2B marketing, maintaining brand safety means controlling where and how ads are displayed by avoiding placements on low-quality or fraudulent sites that could compromise credibility.
Proactive brand safety management protects not only a brand's reputation but also its campaign ROI. By maintaining a clean media footprint, marketers can build trust with buyers and partners while preserving the integrity of their messaging.
