Time on page measures how long a visitor stays on a specific webpage before navigating elsewhere or exiting the site. It serves as an indicator of engagement and content relevance, helping teams understand whether users are finding value in what they’re reading or viewing.
Analysing time on page helps identify which pages effectively hold attention and which may require clearer structure, stronger messaging, or more relevant information. Longer time on page typically suggests alignment with user intent, while very short durations may reveal mismatches or areas of friction.
When paired with other metrics, such as scroll depth, bounce rate, or conversion events, time on page provides a fuller picture of user engagement. This insight helps teams optimise content and improve user experience through the buyer journey.
