Glossary
Explore demand gen terms. Filter by A–Z, topic, or search.
Exit rate
Exit rate measures the percentage of visitors who leave a website from a specific page, regardless of how many other pages they viewed during their...
Heatmaps
Heatmaps visually display where users click, scroll, or hover on a webpage. They help marketers understand engagement patterns in the conversion...
Internal linking
Internal linking connects related pages within a website, guiding both users and search engines through content hierarchies.
Owned channel
Owned channels are marketing assets a business controls directly, such as its website, email list, blog, and social profiles.
Scroll depth
Scroll depth measures how far a visitor scrolls down a webpage, revealing content engagement beyond clicks.
Time on page
Time on page measures how long a visitor stays on a specific webpage before navigating elsewhere or exiting the site.
User experience (UX)
User experience (UX) refers to how a visitor interacts with and feels about a website, platform, or digital product.