Multichannel marketing uses multiple platforms, such as email, social, paid media, and content syndication, to reach audiences consistently. A multichannel strategy blends reach with consistency. It connects channels in a way that reinforces messaging without overwhelming the audience, ensuring every touchpoint contributes to a unified experience.
Achieving this level of coordination depends on shared data, clear visibility across platforms, and a measurement approach that evaluates how channels work together not just in isolation.
