Marketing operations (MOps) manages the systems, processes, and data that power campaign execution and reporting. It sits at the intersection of marketing, sales, and RevOps.
MOps provides the foundation for scalable, efficient, and accountable marketing by managing the technology stack and data integrity so that campaigns run smoothly and insights remain reliable.
In modern B2B organisations, MOps has evolved from a behind-the-scenes function into a strategic driver of growth. By connecting data, technology, and performance measurement, it enables marketing teams to operate with clarity, agility, and measurable impact.
