Glossary
Explore demand gen terms. Filter by A–Z, topic, or search.
Application Programming Interface (API)
An Application Programming Interface (API) allows different software systems to communicate and share data seamlessly.
Business development representative (BDR)
A Business Development Representative (BDR) is responsible for generating and qualifying leads at the top of the sales funnel.
Insertion order (IO)
An insertion order (IO) is a formal document authorising a media purchase between an advertiser and a publisher or network.
Lead delivery
Lead delivery is the process of transferring validated leads from a marketing campaign or external provider into a client’s CRM or marketing...
Marketing operations (MOps)
Marketing operations (MOps) manages the systems, processes, and data that power campaign execution and reporting.
Over delivery
Over delivery occurs when a vendor provides more value, volume, or service than contractually required, often to ensure client satisfaction or...
Quality assurance (QA) checklist
A quality assurance (QA) checklist is a structured process used to verify that campaign assets, data, and workflows meet required standards before...
Request for quote (RFQ)
An RFQ is a document requesting specific pricing information for defined products or services. It typically follows a request for information (RFI)...
Statement of work (SOW)
A statement of work (SOW) outlines the specific deliverables, timelines, and terms of a project agreement.
Suppression list
A suppression list contains contacts or domains excluded from campaign targeting. They help ensure contacts are only engaged when appropriate