An intent-qualified account (IQA) is a company demonstrating clear research or buying signals around relevant topics. IQAs are identified when aggregated activity across multiple users crosses a defined threshold of engagement.
In ABM and demand generation, IQAs are prioritised for outreach, ensuring sales and marketing resources focus on in-market accounts.
Tracking IQAs bridges intent data and account-based activation, translating digital behaviour into actionable pipeline opportunities.
