An intent signal is a specific behavioural indicator, such as repeated content engagement or keyword searches, that suggests purchase intent. Individually, these signals may be weak, but when aggregated, they reveal powerful patterns.
When marketers recognise and act on intent signals, outreach becomes proactive rather than reactive, allowing engagement to happen at the right time, with the right message. By connecting these signals to lead scoring and account prioritisation, teams can focus effort where it matters most and accelerate conversion.
