A demand-side platform (DSP) is a technology that allows advertisers to purchase digital ad inventory programmatically across multiple exchanges. It centralises media buying, automates bidding, and optimises placements in real time based on performance data.
In B2B marketing, DSPs are commonly used to reach specific professional audiences through targeted display, video, and native ads. They enable marketers to manage multiple campaigns, control frequency, and allocate budgets more efficiently across different channels and devices.
