Content distribution is the process of delivering assets to target audiences through owned, earned, and paid channels. It ensures valuable content doesn’t just exist, but that it’s seen by the right people.
In B2B strategies, distribution spans email, social, syndication, partnerships, and programmatic. Effective planning matches each channel’s strengths to the asset’s purpose and buyer journey stage.
Robust measurement (tracking engagement, conversions, and assisted pipeline) turns distribution into a measurable growth engine rather than a guessing game.
