An infographic is a visual format used to communicate information quickly and clearly by combining text and data-driven visuals. In B2B marketing, infographics make complex concepts more digestible, particularly for busy stakeholders who prefer skimmable content.
Infographics play a strong role in content distribution and thought leadership. They can summarise reports, showcase survey findings, illustrate workflows, or highlight performance benchmarks. Their visual nature increases shareability across social channels, enhances engagement, and supports both top-funnel education and mid-funnel nurturing.