Contact-level intent refers to behavioural signals tied to a specific person rather than the broader account. It combines content consumption, keyword searches, and engagement across digital touchpoints to gauge interest.
For B2B marketers, this granularity improves targeting precision, allowing hyper-personalised outreach that aligns with role-specific pain points.
Integrating contact-level intent into ABM workflows bridges the gap between anonymous research behaviour and actionable engagement, accelerating qualification and pipeline creation.
