Launching a demand gen campaign isn’t just about flipping the switch and watching leads roll in. Behind every smooth launch is a tightly coordinated effort aligning strategy, data, content, tracking, and teams. But with so many moving parts (and let’s be honest, at least 14 other things on your to-do list), it’s easy for critical steps to slip through the cracks.
That’s where this checklist comes in.
It’s built to help you avoid the typical pre-launch chaos: missing UTM tags, broken lead flows, unaligned sales teams, and “wait, are we even tracking that?” moments.
Whether you’re running campaigns in-house, working with an agency, or partnering with a vendor, this checklist will help you get everything in order before your campaign goes live. It covers:
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Strategy and buyer alignment
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Targeting and data setup
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Messaging and content readiness
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Activation logistics and internal comms
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A final sanity check before you press go
Think of it as your campaign’s final walkthrough designed to help you launch clean, fast, and confidently.
Check out the infographic below, download the PDF version, and feel free to share it with your wider team. Because a great campaign doesn’t just happen, it’s built, step by step.
