Celebrating the new us at our rebrand launch party

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There’s been a lot of change at Mixology Digital HQ over the last few months. We announced our name change at the end of July and since then we’ve been prepping for our rebrand launch party.

To mark this milestone, we hosted an unforgettable rebrand launch party at Circe’s Rooftop Bar in Waterloo, complete with great views, sparkling drinks, and an evening of live music.

Inside our exclusive merch bags

We wanted to find a fun way of sharing a piece of our brand with our employees and clients as a token of appreciation and to say thank you for their continued support. (And also give them something cool to remember us by). 

Each bag contained a notebook and pen, a multipurpose charging cable, a sweet treat, and everyone's favourite: an insulated tumbler featuring our new brand identity.

Celebrating in style

Our London-based team enjoyed some quality time together and it was great to see them soak up the atmosphere, celebrating a job well done. It's taken great effort from across all the teams to see the rebrand come to life, so we were more than happy to mark the occasion with drinks and good company.

We even had our own menu of signature cocktails as a fun spin on our new name, all of which paid homage to our demand generation skills. There was the Campaign Kickoff, the Intent-tini, a Revenue Rum-ble and The Passion Funnel. (Still definitely not a cocktail brand.) The Strategy Spritz (more commonly known as an Aperol Spritz) was definitely the favourite of the evening. 

A select number of our London-based agency clients joined us a little later for more drinks and a great selection of small plates. It was a great opportunity to reinforce the strong relationships we've built both in-house and with our clients.

The evening was filled with fun and laughter, made even better when Circe's house band started at 7pm, treating us to a great selection of live music - plus a hilariously fun conga line.  

Special thanks to...

The evening was a great success and we'd like to give special thanks to:

• Circe’s Rooftop Bar for providing impeccable service and a stunning venue.
• Our dedicated team, whose hard work and commitment made the event (and the whole rebrand) possible.
• Our clients and partners, whose trust and collaboration continue to inspire us.