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02
Episode 2
Relevancy at Scale
Your targeting’s accurate but engagement rates are flat? Will and El show you how to make every message resonate with the right segment, without producing a single extra asset.
Oct 30, 2026
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04
Episode 4
Buyer Group Expansion
Your deals aren’t stalling. They’re single-threaded. Will and El show you how to reach the rest of the buying committee before your champion goes quiet.
Oct 30, 2026
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03
Episode 3
Buyer Stage Focus
Sales rejecting your leads again? It might not be a quality problem at all. Will and El show you how to read buying-stage signals, so marketing and sales finally agree on what “ready” means.
Oct 30, 2026
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01
Episode 1
In-Market Prioritization
You don’t have a pipeline problem. You have a prioritization problem. Will and El show you why hitting MQL targets doesn’t fill pipeline, and how to fix it by tiering your TAL around who is actually in-market.
Watch the episode: In-Market PrioritizationOct 30, 2026
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