A topic surge occurs when interest or research activity around a specific subject increases significantly within an account or segment. It’s a form of intent signal indicating that buyers are exploring a particular challenge or solution area.
In B2B strategies, monitoring topic surges helps identify early signs of buying activity. This enables teams to proactively target accounts with relevant messaging or accelerate nurture tracks based on behaviour.
Topic surges are most powerful when combined with intent, technographic, and firmographic data to build a full picture of readiness. They support smarter prioritisation and more effective ABM execution.
