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You might have heard recently: we’ve rebranded. It’s an exciting time for the business, and it’s really made us think about how far we’ve come and where we want to go next. The story of Mixology Digital is an important one. It’s how we create our brand identity, it’s how we carve our space in the B2B industry, but most importantly, it’s about how we cultivate a team of talented, passionate people.
Why was the company started?
Originally named Intentify Demand, the business was founded with investment at the beginning of 2021. There was a gap in the demand generation space for a tech and data company that also had a passion and focus on people.
The three pillars on which the company was founded still stand today: data, customers and employees.
With intent data and AI an ever-growing and developing area of the demand generation industry, the vision was to build an intent-based offering that leveraged our database and provided valuable insight to marketers with the highest degree of accuracy.
How has the lead generation industry changed?
The lead generation industry has changed significantly in the last few years and It’s no longer about just generating top of funnel leads; the focus has shifted towards strategic approaches that create genuine demand and connections.
With advanced technologies, data analytics, and AI, cutting through the noise to reach the right audience has become increasingly challenging. And as a result, marketers are finding it tougher than ever to locate reliable and trustworthy demand generation partners who can deliver results in this crowded landscape.
Why did we rebrand?
Our rebrand marks an exciting new chapter in the Mixology Digital story. The change was actually triggered by a legal challenge over our original name. And while the name change was originally thought of as a challenge, it allowed us to take a step back, reassess, realign and rethink what it is that we do and what we want to do in the future.
The new branding reflects our values and mission far better. And our renewed commitment to our clients has allowed us to hone our strengths to better adapt to the demand generation world.
Focusing on people and building meaningful connections is more critical than ever, and we’re excited to be at the forefront of this approach.
How are we changing the future of demand generation
A common pain point for marketers is the need for leads that will forge genuine connections with their brand and convert as a result. At Mixology Digital, we’re committed to delivering on that need.
No two businesses are the same. We know that, we understand that, and so our solutions are not one-size-fits-all. Our focus on the human touch means we’re able to dig deeper into who it is our clients want to target, as well as the wants and needs of potential leads to deliver a true match made in heaven.
We go beyond just understanding our clients, instead, we build powerful relationships and focus on making the process as seamless as possible. This involves exceptional customer service, strategic advice, and custom reports tailored to each client's unique needs. Our goal is to make demand generation not just effective but also effortless.
Our journey from Intentify Demand to Mixology Digital has been driven by our commitment to innovation and growth. As we move forward, we’re excited to continue setting new benchmarks in data accuracy, whilst being a fun and inclusive workplace and delivering exceptional service to our clients.
Together, we’re not just meeting the challenges of today's market but shaping the future of demand generation and we’re excited for what the future holds.
