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Last week, our Sales team hit the ground running at B2BMX, one of the most anticipated events in the B2B marketing calendar.
With a packed agenda of thought leadership sessions, networking opportunities, and hands-on workshops, the event brought together the best minds in demand generation, content syndication, and ABM.
As always, it was a great opportunity to connect with industry leaders, uncover emerging trends, and have meaningful conversations about the future of B2B marketing.
From insightful discussions on AI-driven personalisation to candid chats about lead quality and pipeline acceleration, our team came away with valuable insights—and plenty of takeaways to share.
If you missed the event (or just want a quick refresh), here’s what stood out to us.
Building relationships: Clients, prospects, and team camaraderie
AI agents was a big topic - everyone was talking about it. Uncovering accurate contact and account-level intent signals was also an important topic. We also had lots of good meetings with clients and prospects. It was a very productive event for building relationships and starting new ones. Maybe more important was the team camaraderie that was built.
- Hunter Silva, Senior Sales Director
Incredible experience connecting with new faces and collaborating with the team!
Is AI being overdone?
From the feedback I got from some folks that went to sessions, they felt AI was a bit of an overdone topic. Almost shoehorned into everything without actually being relevant to what they need, for now at least. My conversations were mostly around the dynamics between marketing and marketing ops and how in theory, they should be joined at the hip, where in practice, they're on opposite ends of the spectrum.
- Frank Rukaj, VP of Global Sales
The demand for full-funnel solutions and reliable partnerships
