Glossary

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Battlecards

Battlecards are competitive intelligence documents used by sales and marketing teams to prepare for prospect conversations.

A one-pager is a concise, single-page asset that summarises a solution or value proposition. It’s designed for quick consumption by time-pressed...

A pain point is a specific problem or challenge that a prospect is seeking to solve. Understanding these challenges helps brands position their...

A playbook is a structured guide that outlines best practices, processes, and recommended actions for a specific area of marketing, sales, or RevOps.

Sales automation uses technology to streamline repetitive tasks and standardise processes across the sales cycle.

A Sales Development Representative is responsible for identifying, engaging, and qualifying potential customers at the early stages of the sales...

Sales enablement provides sales teams with the resources, insights, and tools they need to engage prospects effectively.