Glossary
Explore demand gen terms. Filter by A–Z, topic, or search.
Pricing strategy
A pricing strategy defines how a company sets and adjusts prices to capture value and remain competitive.
Product launch
A product launch introduces a new offering to the market through a coordinated mix of planning, enablement, and communication.
Product-qualified lead (PQL)
A product-qualified lead (PQL) is a lead that has experienced enough value from a product to be considered ready for sales engagement.
Usage-based pricing
Usage-based pricing charges customers according to how much of a product or service they consume. This model is common in SaaS and cloud environments.
Value proposition
A value proposition communicates the core business benefit a solution delivers and why it matters. It goes beyond product features to articulate...