Glossary
Explore demand gen terms. Filter by A–Z, topic, or search.
Buyer journey
The buyer journey describes the process a prospect follows from recognising a problem to selecting a vendor.
Buying committee
A buying committee is the group of stakeholders involved in a B2B purchase decision. It can include executives, technical evaluators and end users.
Freemium model
A freemium model offers a basic version of a product for free, with advanced features available via paid tiers. It’s widely used in SaaS and PLG.
Go-to-market (GTM) strategy
A go-to-market (GTM) strategy outlines how a company brings its products or services to market and connects with the audiences most likely to buy.