An ebook is a long-form digital asset used to educate or inform target audiences on a specific topic.
In B2B marketing, ebooks serve as cornerstone content, fueling lead generation through gated downloads and syndication. They allow brands to showcase expertise, build trust, and capture contact data for nurture workflows. When repurposed into shorter formats, such as infographics, checklists, or social snippets, ebooks provide ongoing content value long after launch.
