A chatbot is an AI-powered or rule-based tool that interacts with website visitors in real time to answer questions, capture leads, or guide users through the buyer journey. In B2B, chatbots shorten response times and support qualification at scale.
Integrated with CRM or automation systems, chatbots can route conversations to sales, schedule demos, or segment prospects based on interest level, all without human intervention.
Beyond efficiency, they enhance user experience by providing on-demand information and reducing friction, particularly on landing pages or resource hubs.
