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Do you want to fill your pipeline with sales-qualified leads this year?
Of course, you do.
And yet, the day-to-day struggles of modern B2B marketers mean that finding and connecting with leads who are likely to convert is becoming increasingly difficult. Even with the array of MarTech tools now available, the everyday usage of intent data, and more sophisticated, multichannel strategies, marketers are still struggling to differentiate themselves, reach the right audience, and convince them to pay attention.
And this ongoing battle is finding its way into other departments too, with lead qualification being a problem for too many sales professionals. In fact, almost half (46%) of B2B sales reps say lead quantity and quality are their top challenge right now.
So what's the solution? Blasting out more in the hope that something sticks simply won't cut it. B2B buyers want more from their vendors, they want to see personalisation and tailored solutions that directly solve their challenges.
This means B2B companies need to think more about quality than quantity. Ultimately, businesses want warm leads that are ready to have a conversation with a sales rep. But these are hard to come by and can take considerable nurturing effort from the marketing team.
But what if there was a way to get to those sales-qualified leads faster?
Our SQL Premium service delivers high-quality qualified leads that are more likely to convert to a sale.
What is SQL Premium?
As we know, qualifying leads can be tricky and we found that too many businesses were struggling with their BANT (budget, authority, need, timing) campaigns.
Whether we're talking about MQLs or HQLs, we come up against a consistent challenge: every business has their own interpretation of what these types of leads look like. And it's the same when it comes to BANT. Coupled with the additional challenge of B2B marketers having unrealistic expectations of how BANT leads should perform, we knew we needed to offer something that better aligned with those expectations and the needs of our clients. There was a gap in the market, and we wanted to fill it.
Our SQL Premuim offering helps our customers connect with sales-qualified leads, those who are ready to engage with your business.
This service is particularly beneficial for those in the IT technology, finance technology, HR tech, MarTech and SaaS industries. Mostly because these industries often require more investment in time, resources and money when it comes to implementing and deploying new tools.
That being said, any business looking for qualified leads would benefit.
How it works
We'll start by assigning you an account manager who will be your dedicated point of contact throughout your campaign. Your account manager will ask for:
- Your ideal customer profile
- The content you want to promote
- The questions you want to ask
- Any qualifiers to these questions
- The number of sales-ready leads you would ideally like from the campaign
Once they understand your objectives, your account manager can then determine how you can get the most from our SQL Premium product.
All of the above information will be sent to a dedicated campaign team and everything will be set up, ready to launch.
Using your ideal customer profile, we’ll look for matches in our first-party intent data audience and create a custom segment to contact. We’ll then engage the leads with the highest purchase intent.
Around a week into the campaign, your account manager will check the details of these leads to ensure they're still warm and engaged. Once this has been confirmed, your new sales-qualified leads will be delivered to you.
As part of the service, you’ll receive detailed insights that you just don’t get from regular content syndication campaigns - you’ll get a full two-page write-up of their details, the conversations they've had with our agents and any other useful information you can use for follow-up.
All you have to do now is convert them.
Why choose SQL Premium
For too many businesses, unqualified leads are costing the team time, resources and money. Almost two-thirds (61%) of B2B marketers will simply send all leads directly to the sales team, but only 27% of those leads are actually qualified.
Of that 27%, an average of 2.9% will convert to a sale.
But with SQL Premium, you’ll only receive highly engaged, multi-touch contacts that are sales-qualified.
The detailed post-interaction write-up aims to create a smooth transition from our team to yours and provides you with clear insights into the purchase intent and pain points of every lead.
As if that wasn't enough, your dedicated campaign management team will guide you through each step of the process. They're determined to deliver a bespoke campaign that is tailored to your marketing objectives and delivers only top-quality results in the given time frame.
What more could you need?
Want to know more about SQL Premium?
If you’d like to know more about our SQL Premium service and how we can help fill your pipeline with sales-qualified leads, get in touch with our friendly team today for their expert help and advice.
