Read time: 5 minutes
Every marketing professional understands the importance of top-quality content for building their brand, driving traffic and increasing sales.
But according to a recent study, the average person consumes four articles, 8,200 words and 226 messages a day.
That’s a lot of content!
So how are you supposed to cut through the noise to get noticed and drive high-quality leads?
You need to take your content strategy to the next level, ensuring you generate engaging, trustworthy and consistent messages.
Our Content Concierge service could be the perfect partner for your marketing team. But what is it and how does it work?
The importance of high-quality content in lead generation
Great content serves as the bridge between your brand and potential customers and it can be a crucial tool for lead generation.
Compelling content grabs the audience's attention, builds trust and makes them far more likely to engage with your brand. It also serves as a lead magnet, allowing you to gather contact information, capture leads and start nurturing them right away.
Not only that, but it facilitates relationship building by connecting with your audience on a deeper level, addressing their needs and concerns. This helps to attract more qualified leads by providing valuable information that resonates with them.
This content supports your email marketing strategy, encourages social media and online engagement and helps to build authority.
It’s already clear that there are many reasons why high-quality content is vital for lead generation activity. So why do so many brands struggle when it comes to creating engaging content?
The challenges of content marketing
Despite understanding the power of great content, too many marketing teams are up against some key challenges. This can make it much harder to effectively create, share and measure content.
For almost half (45%) of marketers, the biggest challenge is attracting quality leads through their content, followed by creating content faster (38%) and generating ideas (35%).
Another study revealed that 39% are struggling to generate enough traffic and promote their content and 30% find it hard to prove its ROI. Other challenges include:
- Originality: in a world inundated with content, standing out requires creativity and originality.
- Relevance: every piece of content needs to address the specific interests, needs and concerns of your target audience in order to be as relevant as possible. This requires a lot of data and strategic thinking.
- Quality: it’s not enough to simply generate and share content for the sake of it, quality content must offer value to the audience.
- Consistency: building an audience requires consistency in publishing content and maintaining a regular posting schedule, this takes a lot of time and resources.
- Engagement: content should foster engagement and encourage audience participation, which requires an understanding of what resonates with them.
- Resource constraints: content creation can be resource-intensive, requiring time, money and specialised skills.
It’s clear that many marketing professionals are up against it, but the good news is that we’ve partnered with B2B content specialists Articulate Marketing to offer you the perfect solution to your content needs.
Why have we chosen to partner with Articulate Marketing?
Articulate Marketing is an award-winning digital marketing agency offering strategic, copywriting, and website services for B2B tech clients far and wide.
Their skill lies in providing thought leadership copywriting, design and other strategic marketing services for ambitious B2B technology companies and enterprise firms.
At Mixology Digital, we love their responsive, collaborative engagement style and experience in taking complex, technical subjects and writing clear, concise copy to engage and persuade B2B technology audiences.
Our Content Concierge service
We understand that you need a copywriting service that’s about more than just the words on the page.
Your copy needs to be data-driven, genuinely engaging and offer real value to your target audience.
This is why we've partnered with Articulate Marketing to help you create high-quality content, ensuring your content reaches the right people at the right time.
How it works
The first step is to sit down with our sales team so we can fully understand your content requirements. Once we've been able to discuss exactly what it is you need - whether that's a single piece of content or a full campaign - we'll then work with Articulate Marketing to scope out the project.
You'll get a detailed plan of action within four weeks and all work will be carried out in weekly sprints, providing you with more than enough opportunity to provide feedback.
All content is created based on interviews with your in-house subject matter experts, additional desk research and current SEO best practices.
The types of content we offer
Working together we can create a range of valuable content to suit your needs in a variety of formats, this might include:
- Long-form content such as whitepapers or ebooks (circa 1500 words)
- Blog posts (500-1000 words)
- Email copy
- Social media content
- Landing pages (with strong CTAs)
- Infographics (circa 500 words)
- Case studies (500-750 words)
If you're unsure which type of content you need, we can run through a few different options with you. The aim is to work out which content formats would resonate the most with your target audience in order to support your lead generation activity.
The benefits of our Content Concierge service
Our Content Concierge service is ideal for businesses operating in the IT, financial technology, HR technology, MarTech and SaaS sectors who have to tackle complex subject matters.
That being said, there are a range of benefits no matter what sector you operate in. Some of the key reasons to choose Content Concierge include:
- Content planning that is supported by our unique keyword and audience insights from our first-party data
- A point-of-contact partner for onboarding, project management and content planning
- Content that is written by a studio of expert copywriters and editors who have written for clients such as Microsoft, Dell Technologies and Hewlett Packard Enterprise
- Elegant and beautifully designed content that is yours to recycle long into the future so you can further boost organic site traffic and conversions
- The ability to build your reputation as a thought leader and increase your brand awareness through great content
- Informative and personalised content that will differentiate your brand from your competitors
So, if you need targeted, expert content that drives intent and generates qualified leads, you’re in the right place. If you're interested in learning more about how we can create content that converts, get in touch with our friendly team today.
