What quality control measures do you have in place?

Here’s how we do it:

• First-party data sourcing
  All leads come directly from our exclusive audience network. We don’t rely on third-party aggregators, so you can trust the origin and relevance of every contact.

• Automated + manual QA
  We combine AI-driven data validation with human oversight. This dual approach helps us identify and eliminate common issues like duplicates, invalid job titles, incorrect company domains, and spam traps.

• Compliance built-in
  All leads are fully compliant with GDPR, CCPA, and CAN-SPAM regulations. We capture and store opt-in details, including timestamps and source URLs, so there’s a clear audit trail.

• Intent and engagement scoring
  Each lead is analysed for behavioural signals — such as content downloads, email clicks, and topic interest — to assess their level of engagement and ensure alignment with your ideal customer profile.

By blending tech-enabled accuracy with human quality control, we help you avoid wasted time, protect your reputation, and improve downstream conversion rates.

You may be wondering:

• How do you protect personally identifiable information (PII) and remain compliant?
• Who do I speak to if there’s a problem with one of my leads?
  
• How do you verify your leads?