The Pelago platform, powered by Pelago AI, offers a comprehensive range of insights that empower us to build smarter, more effective campaigns.
Designed to transform data into actionable intelligence, the platform provides everything we need to understand your audience, prioritise opportunities, and refine your approach.

Here’s a closer look at the insights Pelago delivers:
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Keyword expansion: Discover additional keywords that resonate with your target audience, helping you refine your messaging and reach the right prospects at the right time. By analysing trends and search behaviours, the platform identifies high-impact keywords you might not have considered, ensuring your content aligns with audience intent.
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Intent scoring: We're able to gain a clear picture of how ready a prospect or account is to engage. Intent scoring ranks individuals and organisations based on their activity and signals, helping to focus your campaigns on the leads that are more likely to convert.
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Account prioritisation: Identify high-value accounts based on specific criteria such as geography, industry vertical, or company size.
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Audience segmentation: Drill down into granular audience insights, including job titles, industries, geographies, and company sizes, allowing for precision targeting that ensures your campaigns are hyper-relevant to your ideal customer profile (ICP).
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Recommended outreach tactics: Pelago is able to provide guidance on how to engage with specific accounts. By analysing intent signals, it can offer insights into the most effective themes, keywords, and engagement strategies to maximise your chances of connecting with a particular account or individual.
The Pelago platform provides all of these insights through an intuitive, user-friendly interface that makes even the most complex data accessible and actionable. Whether you're looking to refine your ABM strategy, uncover new market opportunities, or simply gain a deeper understanding of your audience, the platform equips you with the intelligence you need to succeed.
For more insights into your demand generation activity, speak to your Account Manager or get in touch to book a demo.
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