The Pelago platform is where we house our data and intent insights.
Acting as the central hub for managing and visualising data insights, the platform enables us to filter our data with ease and sophistication.
With the ability to apply detailed ICP (Ideal Customer Profile) criteria—such as specific job titles, industries, company sizes, verticals, and geographies—the platform ensures audience segmentation is as refined as your strategy demands. Additionally, keyword filters can be applied to prioritise prospects based on their relevance to your goals, helping you zero in on the highest-value opportunities.
Beyond its filtering capabilities, the Pelago platform is designed to provide clarity and focus in the often complex world of data-driven marketing. By surfacing the most relevant prospects and accounts, it ensures your campaigns aren’t just reaching the right audience—they’re doing so at the right time, when intent is strongest.
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You may be wondering: