How does Pelago identify in-market individuals?

Pelago identifies in-market individuals by leveraging advanced AI and intent-driven analysis to detect signals that indicate a prospect’s readiness to engage.

Using a combination of first-party data and insights derived from millions of behavioural signals across the web, Pelago pinpoints which individuals are actively researching topics, products, or services that align with your offerings.  

At the core of this process is Pelago’s ability to analyse vast datasets using advanced algorithms, natural language processing (NLP), and machine learning.

These tools allow Pelago to connect seemingly disparate actions—such as content consumption, keyword searches, or interaction patterns—and identify prospects who are moving through the buyer’s journey.

By tagging and categorising data with precision, it reveals not just who is in-market but also the specific interests and needs driving their activity.  

You may be wondering:

• How does Pelago tailor its targeting to my ideal customer profile (ICP)?
• How does the Pelago platform support account-based marketing strategies?
• What insights does the Pelago platform offer?